The Lancaster SEO Meetup Group recently invited me to speak on one of my favorite topics, writing killer copy for the web.

Copywriting describes writing that appears on sales and marketing materials. (No, it has nothing to do with copyrighting, or registering stuff with the government.)

SEO copywriting is a subcategory of copywriting that describes writing that has been optimized with keywords and formatting that makes it appear higher in search engine results.

Have your eyes glazed over yet? I hope not, because while search engine optimization is a mouthful, it’s essential to effective online marketing. Without it, nobody’s going to see your web site.

In the following two videos, I:

•    Give some examples of bad SEO copywriting

•    Reveal what constitutes good web copy

•    Give a step-by-step tutorial on writing copy for the web

•    Provide tips on hiring a good SEO copywriter

You can also see a short SlideShare of the PowerPoint presentation I used below.