When To Tweet, Post, Email and Blog – A Scientific Approach
Wouldn’t it be nice to get more attention (and traffic) from your blog posts, Facebook updates, Twitter tweets and email newsletters?
Social media “scientist” Dan Zarrella has compiled thousands of statistics and come up with the best times to do all of the above.
Dan revealed his findings in a recent HubSpot webinar called “The Science Of Timing: When To Do Everything.” I compiled some of my favorite tips for Facebook, Twitter, email and blogs:
Facebook and Twitter
• It’s OK to tweet often, but spread out your Facebook posts or people will lost interest.
• Most retweets happen between 3 and 6 p.m., when people are getting off of work. More retweets happen later in the week.
• Weekends are best for Facebook sharing.
• Most people read email in the AM, so send your emails early in the morning for best results.
• Send more email newsletters to discover which times and days of the week that your list responds to best.
• Don’t view unsubscribes as a bad thing. You want a passionate group of subscribers.
• New subscribers are the most receptive to your content.
Blogs
• Blog on the weekends if you want lots of comments.
• Blog early in the morning if you want lots of links.
• Blog often if you want lots of traffic.
Check out the slides below, or watch a video of the webinar on HubSpot.
16 Responses to When To Tweet, Post, Email and Blog – A Scientific Approach
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good to know! I often write blog posts in the evening, but schedule them to publish in the morning. I’m not sure I ever analyzed WHY I did this, but I’m glad to know it could be effective.
Margo recently posted…What I Cooked For My Birthday
Your instincts are spot-on, Margo
Great tips on the timing. If you’re going to spend all that time writing and posting you might as well be as strategic as you can!
Andrea recently posted…Is Luck Just for the Irish or Can Your Business Have Some Too
I’m not in the US but most of my readers and clients are so I always write the post a night before and schedule it to publish around 1 am so that it’s in people’s inboxes and feed readers when they get to work in the morning.
As for twitter, I tweet often but facebook needs more attention.
Glad to know I’m doing some stuff right
Samar recently posted…Are you wasting your hard-earned money buying online products
Great tips, thank you. I always blog early in the morning because I’m an early riser, and that’s when I write my best material! A few times I waited to post until later in the day, and noticed I was not linked to and quoted nearly as much.
Thanks, everyone. I often publish blog posts early in the morning, too — it’s just the time my brain happens to be clearest. Good to know there’s some benefits to it .
Kelly Watson recently posted…When To Tweet- Post- Email and Blog – A Scientific Approach
Thanks for this compilation. i’ve been a facebook and twitter addict -update here, post there, games, etc. I observed myself doing the last tip on facebook and twitter that is facebook sharing every weekend. By this article, I knew I’ve been doing just the right thing so I guess I’ll just continue that. Your article is a great help, I learned a lot. Thank you very much.
jared smith recently posted…Fabric Awnings
Absolutely everything in life is about timing what a great idea, because we as humans are pretty mundane in doing things in patterns. So I am going to try this approach as you have it set out. will update to let you know what some of my results are thanks
Jen recently posted…Everybody is an SEO Expert These Days
Hi Kelly, thanks for webinar summary.
If I want some comments it is not necessary to blog on weekends – number of comments is based more on quality or controversy of blogpost.
Zdenek Hejl recently posted…Analýza klíčových slov v Google Analytics
Great point, Zdenek! I haven’t had much experience with this myself, as I don’t usually blog on the weekends, but I do know that writing about controversial topics is a great way to spark conversation in the comments section of a blog.
Nice tips kelly, I usually blogging whenever idea is in my mind
, I shall reconsider to change the schedule 
Great tips Kelly! This is a must read for business owners and marketers. Right timing is really everything. Good timing is productive marketing.
As for Facebook, posting marketing photos or articles spreads faster as it can be shared on the spot thus, more audience or leads can be generated.
Jasmine recently posted…Why You Should Have a Credit Card with Return Protection
That’s the first time I’ve seen a breakdown like that across email/ facebook/ twitter/ blogging etc. Really interesting – thanks. I always link my blog posts so they automatically tweet. Mostly because it saves me time! What do other people think about this practice? Pros/ cons?
I usually tweet my own blog posts, just to get them started, but I’ve heard Chris Brogan speak against doing it automatically. His reasoning: some of his blog posts aren’t “good enough” to tweet. I’d be interested to hear what other people think. Frankly, I think if it’s good enough to go on your blog, it should be good enough for your Twitter feed, too!
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