Watching an artist make more than a million tiny dots on a page sounds like an exercise in boredom. But thanks to good music, clever captions and interesting camera angles, this video is anything but boring.

While it’s not a typical example of marketing, it got me thinking. How else can artistic processes like these be featured in video? And how can that content be used to capture the imagination of potential customers?

A video like this could be a perfect marketing project for an artists and crafters who have unusual or visually interesting processes. All it takes is a Flip cam and a  little innovation.

What’s inspiring YOU this week? Let me know in the comments section!