Last Inspired Marketing Friday, I challenged you to document the creation of your products in a unique way. This week, I bring you a bookseller that uses merchandise to provide a kinetic feast for the eyes, while combating online competition.

As of this post, the video has been seen nearly 1,300,000 times — and I suspect it has increased foot traffic and sales. Heck, if I lived in Toronto, I’d definitely visit Type Books and make a purchase or two.

For another boost of inspiration, visit the store’s website to see how it integrated the video into its homepage design. It’s an immersive experience that will surely create lots of fans.

What’s been inspiring YOU this week? It doesn’t have to be a video — it could be an awesome sales letter, a clever squeeze page or even a blog post. Let me know in the comments section below.