Today’s podcast features an interview with Max Phillips of Not Bad Design. (That’s not a picture of him—he would probably want me to tell you that.) The question at hand: just what constitutes good design, anyway? And why is it so important?

During the interview, Max lists the most common mistakes in web design, and how you can avoid them. We also discuss our hatred of the new Pepsi logo, and why no redesign warrants a 50-page manifesto.

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I also introduce Nikki Matarasso as One Woman Marketing’s first regular contributor. A graphic designer and marketing coordinator for Blue Crane Design, Nikki will be writing monthly blog posts on marketing and graphic design.