Five Reasons to Have a Professional Logo Design
This is a guest post by Dylan Mazeika, an online writer with a background in marketing and small business. He recommends if you are looking for a logo to check out the free logo design ideas at FreeLogoServices.com.
If your employees are the heart and soul of your business, then the logo is its face. The logo is what clients remember and potential customers look at first. A great logo will mirror a company’s creativeness and enthusiasm. A poor one will discourage prospects from becoming long term customers.
Here are five important reasons to have a professional logo design.
1. Logos Influence First Impressions.
Imagine you meet someone new, they greet you with a warm smile, and you can see by their expression they are genuinely happy to meet you. Now you meet someone else, except this person’s face is covered. You do not know the expression, their attractiveness, or how happy they are to see you. Continue reading
Pitching Your Work to Bloggers: 6 Tips for Getting the Attention You Deserve
You’ve poured your heart into your latest work – be it a blog post, an eBook, or an online class. And it’s really, really good. But it’s not getting the attention or traffic you know it deserves.
Is it time to try a bit of – gulp – self promotion?
A colleague recently asked this question.
“An essay of mine was published in my city’s alt weekly,” Laura Laing wrote on a writers’ forum I frequent. “It was a really tough essay to write, and I’ve gotten a really fantastic response. But to be frank, I’d like more people to read it.”
Laura said she knew of some relevant blogs that might link to her story. But she feared that promoting herself might cross a line.
As a blogger, I’ve been on the receiving end of pitches like hers. And I love sharing suggested resources with my readers. That said, I also throw a lot of pitches in the trash. So to answer Laura’s question – promote away! Just be smart about it.
Here’s how: Continue reading
Why Web-Friendly Writing Matters: A Tale of Teen Pregnancy & Petty Theft
Last Friday, a New York Times article popped up in my Twitter feed: “How Companies Learn Your Secrets.” As a marketer, I’m interested in how companies collect consumer data. So I clicked through to the article.
I read the first sentence. And then I left.
C’mon, you’ve done it too. You’ve clicked on a titillating headline, discovered nine pages (nine!) of text-heavy content, and you realized that checking Facebook was suddenly very, very important.
But one journalist looked at those nine pages of text, and saw opportunity.
Kashmir Hill repackaged the nine-page article into a web-friendly morsel for Forbes.com. She titled her blog post “How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did.”
And with that blog post, she captured 1,304,291 page views in a single week. Continue reading
How to Create Business Cards that Boost Your Business
This guest blog post was supplied by Nick Green, managing director of Printed.com, suppliers of digital printing.
Creating business cards is a crucial first step of starting a business. But revisiting your business cards from time to time is equally essential for successful marketing. Trends move fast, and seemingly trivial design features can have an effect on sales, from wording to weight of paper.
Why are Business Cards So Important?
When well-designed, business cards instantly lend a professional veneer. Being able to hand them out to clients removes the scenario of less-than-professional scrabbling around for pen and paper when contact details are needed. Being treated with courtesy and supplied with relevant information always leaves a good impression.
Matching your business card to your industry enhances this impression. For instance, a finance company with extremely high-quality cards will project an image of wealth and success. A gardening business, on the other hand, may want its cards to have an organic, hand-drawn feel. Continue reading
