3.2 Million Tiny Dots, One Cool Video
Watching an artist make more than a million tiny dots on a page sounds like an exercise in boredom. But thanks to good music, clever captions and interesting camera angles, this video is anything but boring.
While it’s not a typical example of marketing, it got me thinking. How else can artistic processes like these be featured in video? And how can that content be used to capture the imagination of potential customers?
A video like this could be a perfect marketing project for an artists and crafters who have unusual or visually interesting processes. All it takes is a Flip cam and a little innovation.
What’s inspiring YOU this week? Let me know in the comments section!
“Help” is Not a Four-Letter Word
Today’s guest post comes from Bev Gray, CEO of Exhibit Edge. Bev has been the leader of Exhibit Edge since 1992.
We all know how it goes: your business has taken off. You have more clients and work than you know what to do with. You are getting nothing but good comments about your services. Word is spreading like wildfire. You begin to realize just how much you really do rock!
Then, you get that call from the IRS. Or something goes wrong with one of your clients, and you find yourself having to call a lawyer. Or you show up to work one morning to find your network has been fully exhausted, and you have no new sales calls to make. Or your server crashes and you discover the hard way that not having a backup can cost you dearly.
I could go on and on with a list of unpredictable scenarios that can send a company spiraling into failure. I have had my own share of eye-opening experiences while building my company. I thought in the beginning that I could learn things on my own and figure out how to do it my way.
I estimate I probably lost 13 years’ worth of progress by trying to do everything on my own and not taking advantage of HELP: an acronym that stands for Hire, Engage, Legalize and Promote. Continue reading
Q&A With Anna Hrachovec: Running A Successful Small Business Online
On Friday I featured knitter Anna Hrachovec of Mochimochi Land. I also asked her a few questions about how she markets her small business, and she graciously shared some of her secrets with me.
My questions are in bold, and her responses are below.
What are some of the steps you took to evolve your passion for knitting into an online business?
Anna: It really was a gradual process – my casual hobby turned into an avid hobby when I discovered knitting toys, and then once I started sharing photos online (using Flickr), I quickly found that other people wanted to knit my toys too, and that’s when I started thinking about making a small business out of it. Continue reading
