Encourage New Generations of Women Entrepreneurs: Become a Role Model
Becky Canary-King is an account manager and press contact at Direct Incorporation, a company focused on providing a more economical and efficient alternative to using a law firm for common legal/entrepreneurial issues.
A recent study in the Journal of Economic Psychology posits that women have a lower preference for becoming self-employed.
Is it just that women are under-motivated? I don’t think so. Could it be a lack of role models for young female entrepreneurs? After all, women make up only 3% of CEOS on the Forbes list of 500 biggest companies.
Whatever the reason, you can help change this, by inspiring future generations of women to embrace the benefits of small business ownership. Here are four suggestions to get you started.
1. Share your story. During my Girls Scouts days, our troop was visited by a female sales manager, architect and local politician. Seeing women in a wider range of career than usually depicted on TV really broaden my ideas on who I could be when I grow up. Continue reading
You Say Brandwashed Like It’s a Bad Thing: A Skeptic’s Look at Martin Lindstrom’s Latest Book
This Christmas, my mother-in-law gave me a copy of Martin Lindstrom’s book, Brandwashed, 
“I want to read it when you’re done.”
My family rarely shares my love of marketing books. And I loved Martin Lindstrom’s last book, Buyology: Truth and Lies About Why We Buy
And I did, at first. Lindstrom starts by describing a year-long challenge he undertook to avoid branded products. No McDonalds. No Gillette shaving cream. Even branded fruits like Adirondack tomatoes were out of the question. He called it “brand rehab.”
Not surprisingly, brand rehab failed. Brandwashed documents why.
The Skinny on Brandwashed
Like Buyology, Brandwashed is chock full of research on our relationship with brands, from social experiments to surveys to fMRI brain scans. But unlike Buyology, Brandwashed borders on sensationalist. Continue reading
How to Create Killer Marketing Leaflets
This guest blog post was supplied by Nick Green, managing director of Printed.com, suppliers of unbeatable quality, low cost and speedy digital leaflet printing. Accreditations include ISO 9001, ISO 14001 and Forestry Stewardship Council.
Business leaflets – simple, two-sided sheets of A5 or A4 folded into three sections – are ubiquitous nowadays. Chances are you’ve seen thousands of the things in the last year, papering the walls of the local library, carpeting your porch, cascading out of magazines.
Some of these leaflets are excellent, providing targeted and useful information that prompts readers to become customers. The majority of leaflets, unfortunately, are less successful.
The problem is that business leaflets are so easy to produce that it’s tempting to do so with comparatively little thought – which would be a mistake, because a well-designed leaflet can have an outstanding impact on your marketing. Continue reading
Three Last-Minute Email Marketing Tips for the Holiday Season
This is a guest post by Eliza Morgan who is a full time blogger. She specializes in writing about business credit cards. You can reach her at elizamorgan856 at gmail dot com.
The holidays are quickly approaching. While personally this means you’re running out of time to purchase gifts for family and friends, professionally this means you’re running out of time to launch your email marketing campaign(s). Experts say consumers rarely check their emails once they are on holiday break, and delivery of traditional mail typically experiences backups as well.
If you want to take advantage of the holiday shopping phenomena, below are some last-minute things you can do to maximize your email marketing efforts. Continue reading
