Is Your Wardrobe Sabotaging Your Marketing Efforts?
Even if you’re lucky enough to work from home, chances are good you still get dressed up once in awhile. How you dress plays a huge role in your marketing efforts—no matter what you’re selling. That’s why I love JibberJobber’s “Top 10 Things a Lady Can Do To Dress For Failure.” (I’ve been guilty of at least three of these.)
During an interview for One Woman Marketing, trusts and estates lawyer Mary Sue Donahue revealed how her wardrobe helped enhance her personal brand:
“When I went to law school, there were 10 women out of [a class of] 80, so we were very much a minority. There were very, very few women practicing law. There’s also the appearance difference. … I’m under five feet tall, and all the furniture isn’t set up for people of that size, in the law arena.
The way that I’ve addressed that is—I very much believe you have to be appropriately dressed. I was at court this morning and I wore a suit, even though in Florida it’s really hot and sweaty down here. You do have to wear a suit, and I do tend to wear bold colors. Those are colors I can wear well but also so that people don’t believe I’m a pansy. I have made that as part my persona: brightly-colored clothing.”
How do you dress for success? Do you think clothing plays a role in your marketing efforts? Reveal your style secrets in the comments section.