Know what’s underrated? Bouncy balls.

You know, those rainbow-colored blobs of rubber that you could buy from a gumball machine at the grocery store, but only if you asked really really nicely and your mom happened to have a quarter in her purse.

When I was a little girl, I loved to throw them as hard as I could against the driveway, so they’d soar up over my head and then zoom back down, stutter-stepping their way into the grass.

Really good marketing makes my heart feel like one of those bouncy balls.

Bouncy Ball of Inspiration #1: Scout Creative

Take Scout Creative, a content marketing company from Portland, Oregon that specializes in paper crafts. As a copywriter, I know a thing or two about content marketing. But I’ve never seen it take such a creative, quirky form.

Scout Creative also offers a free monthly calendar that you can download and craft up yourself. I think this printing and cutting and crafting of calendars will become a monthly ritual for me. I made June’s last weekend, and even my husband thought it was cool:

Can you imagine designing one of these, with your business name displayed in pretty script across the side? You should. You should design one and send it to me so I can make it, too. Let’s start a new small biz papercraft marketing revolution.

Bouncy Ball of Inspiration #2: Sarah Bray & Tour de Bliss

If that doesn’t make your heart leapy-bouncy in your chest, check out this video from Sarah J. Bray. I discovered Sarah on Tara Gentile’s blog earlier this week, and immediately fell in love. How can you not love a woman who creates marketing videos like this one?

What’s been making your heart soar this week?

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