15 Ways to Increase Your Facebook Likes (And Why You Should)

Guest PostThis is a guest blog post by Jenna Smith, who recommends Online Reputation Management for social media marketing.

For small businesses with a social media strategy, boosting the number of users who “Like” your Facebook page often takes a backseat to other elements of online reputation management. But your Facebook Likes can still be an important social media tool.

Here are three reasons for boosting your Likes.

1. Improved Credibility.

For a large corporation, the difference between having 10,000 and 12,000 Likes on their Facebook page is insignificant. For the smaller business, the difference between 50 and 300 Likes is more worthwhile, since that second number confers an added legitimacy and credibility to the enterprise in the form of social proof.

2. Boosted Exposure.

When Facebook users Like your page, any photos or updates that you post will show in their news feed, giving them repeated exposure to your product. Moreover, the fact that a person Likes your page will be noted in their profile. This means that a friend of this person can be informed of your page, access it with one click, and potentially become a future customer.

3. Strengthened Loyalty.

The more people who Like your page, the greater the ability for you to initiate a two-way street of communication between you and your loyal consumers. You can ask these consumers for input and offer them promotions or discounts. In return, they will provide real-time assessments of your products and, of course, continue to remain loyal purchasers.

15 Ways to Increase Facebook Likes

So, as you can see, increasing the Likes on your Facebook page may not be of make-or-break importance in your social media campaign, but it is certainly a worthwhile strategy to pursue – especially considering that it costs no money and minimal time to do so. Here’s how.

1. Ask friends, family and colleagues to Like your page, especially when working to build up fans in the early going.

2. Have a large “Like Us On Facebook” image on your website’s homepage or an a targeted landing page.

3. Include a link to your Facebook page in electronic signatures and any other form of correspondence.

4. Make certain portions of your Facebook page visible only to those who Like it.

5. Generate excitement through contests, promotions and giveaways.

6. Integrate with other social media platforms – ask Twitter followers, for example, to Like you on Facebook.

7. Post daily updates with news articles that are interesting or  related to your industry.

8. Take vibrant, high-quality images to frame the top of your page and generate greater interest.

9. Like other businesses or organizations in your field or your local area.

10. Offer discounts and special promotions for those who Like your page.

11. Advertise your page through Facebook.

12. Use a social media marketing company.

13. Send an email request to your subscription or mailing list.

14. Tag people in your page’s photos and encourage fans to do the same.

15. Embed videos from your site into your Facebook page.

These tips represent just 15 of the many strategies out there for boosting the number of Likes on your business’ Facebook page. No matter which of these strategies you choose to pursue, you’ll be glad that you gave it an effort. After all, although the difference between 300 and 500 Likes may not seem like a big deal, every little amount adds up these days in an increasingly-crowded social marketing world.

How do you increase your Facebook Likes? Let me know in the comments section below.

7 Responses to 15 Ways to Increase Your Facebook Likes (And Why You Should)

  • Sälj Guld says:

    Absolutely. I think creating contests is a great way to generate a buzz on Facebook. You’ve got to make people want to share your brand with their friends!

  • Ari says:

    Some really good tips here..Videos and competitions have worked for me in the past!

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  • Bailey says:

    Regarding number 4, how do you make it so that portions are only able to be seen by people who have liked the page?

  • Jenna Smith says:


    I think it is just in the setting of the page. I am not looking at one right now, but I believe in the set up for each page you can add filters. It may have to do with being a private or public page. Just like a public profile is barely visible to its friends, a Facebook page of that caliber can only be accessed by those who are in contact with the page or “Like” it.

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  • Suzy N says:

    As a frequent Facebook user, I can tell you that this will backfire. I just UNLIKED over 300 pages,as I am fed up with Pages SPAMMING me with ever-increasing number of posts. This goes for even my FAVORITE Pages! Everyone on Fb has had it up to here. Think twice about yourstrategy to flood us with posts. I have spoken for many.

  • Jamie says:

    Some really good ideas here Kelly. You know, I’m ashamed to admit that it never occurred to me to ask my Twitter followers to like my Facebook Page – I’ve just had a much belated lightbulb moment. Thanks for your advice

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