This YouTube video commercial for Tipp-Ex, “A Hunter Shoots a Bear,” is one of the best pieces of viral advertising I’ve seen since Old Spice dominated the web. After a short scene in which a bear attacks a campground, YouTube viewers can choose to let the hunter shoot the bear … or not.
The “A Hunter Shoots a Bear” video then takes a creative twist, letting viewers type in virtually any action they want. (I suggest “loves” or “kills” … you can figure out the adult versions on your own.)
Sure, “A Hunter Shoots a Bear” rips off Burger King’s Subservient Chicken. But the video is bound to inspire lots of brand interaction as people look for online distractions before the big holiday weekend.
The only improvement I could suggest would be to ditch the salty language. The “NSFW” before the video title almost made me click away. I thought the video would be gory, or porny, or both. Then I watched the whole thing, and loved it.
My 7-year old nephews would love “A Hunter Shoots a Bear,” too, but the language makes it inappropriate. Then again, my 7-year-old nephews aren’t going to be buying Tipp-Ex anytime soon, so perhaps NSFW language is meant to keep the video focused on the product’s target audience.
In any case, I wish more advertisers would do creative video campaigns like this one. What do you think — and what funny actions can you come up with?
OK, other funny “actions:” hugs, eats, sings with, tipp-exes, punches, cooks, is, plays football with, drinks with, high fives, fishes with, does nothing to, moonwalks with, scratches …
here are the credits: http://adsoftheworld.com/media/online/tippex_a_hunter_shoots_a_bear
Thanks, Ivan! I love adsoftheworld.com.