Marketing Podcast, Episode 4: Hot Mommas Marketing

One Woman Marketing’s fourth podcast features an interview with Kathy Korman Frey of the Hot Mommas Project™, an excerpt from The Bodacious Book of Succulence, and a little confession from your host, marketing consultant Kelly Watson.

 

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Whether you’re a work-at-home mom (WAHM), a female entrepreneur, a woman business owner or a nine-to-fiver, you’ve probably been experiencing frustration over the economy. This podcast has some suggestions that may help.

In addition to featuring a passage from SARK’s Bodacious Book of Succulence, I also recommend women in business check out a site called MyThoughtCoach.com. Created by fitness and meditation expert Stin Hansen, the site has a bunch of free affirmations and meditations you can download to your computer or iPod to help you stay confident and optimistic.

Hot Mommas Marketing

In our featured interview, educator Kathy Korman Frey talks about the Hot Mommas Project™ and what it can teach female entrepreneurs about marketing. Here’s a snippet:

“If a woman is just starting marketing, it spells two things to me: I’m starting my own business, and I’m doing it from home. A lot of times women will isolate themselves. They’ll spend a lot of time on the internet, trying to figure stuff out. They have got to get out there. It will make a difference. They’ll do 10 meetings, they’ll find one person they click with, and it’s going to help them.

I just can’t stress this enough for women, because I went through this personally. I was the person sitting on the computer, spending five hours trying to figure stuff out, turning into a troll. You know what? I needed to be out there.”

Check out the Hot Mommas Project™ web site, where you can create your own case study and get more information. And don’t forget to post your comments for upcoming shows. You may see hear your name and web site mentioned in a future podcast!

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