I’m Taking the Google+ Plunge!

Google Plus meme

My husband and I were discussing Google+ last night.

Him: “Why did you add me on Google? It sent me some weird alert.”

Me: “I’m testing it out for work. Your name came up as a suggested contact.”

Him: “Well, I deleted you.”

I can’t say I blame him. He automatically joined Google+ when he switched from Hotmail to Gmail, but he’s never been a social media maven. The man doesn’t even have a Facebook account.

Google+ Haters Gonna Hate

The social media savvy haven’t shown much enthusiasm for Google+, either. The Wall Street Journal called it a “virtual ghost town,” with its users spending an average of three minutes there a month. (Compare that to Facebook, where users spend seven to eight hours a month on average.)

Even I’m skeptical of Google+.  My life isn’t lacking in social media networks. I have too many to manage already. And why add a new one if my friends are there?

But Google+ isn’t going away. Every few days, I hear a coworker mentioning its SEO value. Or I see an article with the headline, “Plus-One This: Proof That Google Plus Will Prevail.” Or a client expresses interest.

Taking the Google+ Plunge

Since I can’t speak with authority about marketing strategies I’ve never tried,  I decided to take the Google+ plunge.

Here’s my plan: I’ve already created my Google+ profile and built some circles. Now I’m going to take a month or two to post content and learn more. Even if I don’t get any responses, my coworkers assure me that my search traffic will improve as a result. So I’ll be monitoring traffic as well.

Kelly Kautz on Google Plus

 I also read Guy Kawasaki’s new e-book: “What the Plus! Google+ for the Rest of Us.” Priced at 99¢, it’s worth the investment. Many of Guy’s tips apply not just to Google+ but social media marketing as a whole. (I especially love his list of places to find sharable content.)

Have you ever wondered if Google+ is worth the time? If so, join me – or at least check back in February to find out what I learned. The platform is still evolving and every business is different, so don’t expect to find a definitive “yes” or “no.” But it will be an adventure, no matter what happens.

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4 Responses to I’m Taking the Google+ Plunge!

  • Kathleen says:

    I love the idea of testing it out to see how it works for you. You can listen to everyone else’s opinion, but won’t know how it works for you until you give it a try. I may just join you! At the very least, I am curious to hear/read your thoughts next month.
    Kathleen recently posted…2012 in Photos

  • Absolutely no one of my friends or co-workers here in germany is on google+, because everyone uses facebook, so the wall street is right with telling it a virtual ghost town. Will you write a resume about your experiences?

  • jawad zaib says:

    Hi Kelly Kautz nice post abou Google plus but i think Google won’t make it like Facebook did it because Facebbok got a lots of users while on the other hand Google is far behind in this race from Facebook, Google is the search giant but it can never reach to the popularity that Facebook have…
    jawad zaib recently posted…Samsung officially announced Galaxy S II Plus

  • Senorita says:

    Google plus is beneficial if we belong to some reputed organizations or brand. Users got used to Facebook and they prefer it becuase all their friends and family are on it, it’s a great platform to socialize. while Google+ is being used for quick indexing more than socializing. You can still engage with your customers on Google+ but it won’t be as powerful as Facebook

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