My husband and I were discussing Google+ last night.
Him: “Why did you add me on Google? It sent me some weird alert.”
Me: “I’m testing it out for work. Your name came up as a suggested contact.”
Him: “Well, I deleted you.”
I can’t say I blame him. He automatically joined Google+ when he switched from Hotmail to Gmail, but he’s never been a social media maven. The man doesn’t even have a Facebook account.
Google+ Haters Gonna Hate
The social media savvy haven’t shown much enthusiasm for Google+, either. The Wall Street Journal called it a “virtual ghost town,” with its users spending an average of three minutes there a month. (Compare that to Facebook, where users spend seven to eight hours a month on average.)
Even I’m skeptical of Google+. My life isn’t lacking in social media networks. I have too many to manage already. And why add a new one if my friends are there?
Since I can’t speak with authority about marketing strategies I’ve never tried, I decided to take the Google+ plunge.
Here’s my plan: I’ve already created my Google+ profile and built some circles. Now I’m going to take a month or two to post content and learn more. Even if I don’t get any responses, my coworkers assure me that my search traffic will improve as a result. So I’ll be monitoring traffic as well.
I also read Guy Kawasaki’s new e-book: “What the Plus! Google+ for the Rest of Us.” Priced at 99¢, it’s worth the investment. Many of Guy’s tips apply not just to Google+ but social media marketing as a whole. (I especially love his list of places to find sharable content.)
Have you ever wondered if Google+ is worth the time? If so, join me – or at least check back in February to find out what I learned. The platform is still evolving and every business is different, so don’t expect to find a definitive “yes” or “no.” But it will be an adventure, no matter what happens.