Today’s marketing lesson: cute baby + Barry White-style voice over + booby jokes = halarious.

I found this video while researching past marketing efforts for Feel Your Boobies, a charity that encourages young women to perform self breast exams. This user-created video won last year’s “YouBoob” contest, in which Feel Your Boobies encouraged people to shoot their own funny public service announcements.

In addition to the cool video promotion, Feel Your Boobies also deserves marketing kudos for knowing its target audience. According to the Feel Your Boobies website:

Many young women tune out traditional messages about breast cancer because they don’t believe they are at risk or the messages are too clinical. Here at Boobies Central, we know that research shows that simply “feeling your boobies” (aka breast awareness) is just as effective at identifying lumps or other breast changes as the traditional step-by-step process of “breast self-exams.” And that’s exactly why we’re here – to give you a friendly reminder when you least expect it.

Their tongue-in-cheek humor and hip branding cut through the clutter of cause marketing and leaves a lasting impression.