Most small business owners view marketing as a necessary evil. They’d rather be doing almost anything else.

I believe marketing doesn’t have to suck. But what if you decide that marketing really isn’t for you? An old friend recently raised that question.

Introducing Mark Eckenrode

Mark Eckenrode is the ultimate career renegade. We met in 2007 during Jeff Walker’s Product Launch Formula class. I was a beginning copywriter; he was a certified guerrilla marketer.

Mark quickly became a mentor to me. He helped me to become a better marketer, raise my prices, and build a business that I love. That’s because Mark is one of those rare guys who approaches marketing with passion, creativity and the courage to break the mold. A guy who is, in his words, “powered by punk rock, Pepsi and the belief that one person can make a difference.”

Then Mark gave up marketing for a two-month hike around Thailand. (Think Eat, Pray, Love but with more testosterone and poisonous snakes.)

Marketing: Then and Now

While digging through some old files, I recently found a phone interview I did with Mark back in 2008. I was hoping to learn more about his business and his marketing philosophy.

‘What a great resource for the One Woman Marketing blog,’ I thought. Since the interview was so old, I emailed Mark to see if he was interested in doing a followup.

Sure, he wrote back, but it might be odd. After his experience in Thailand, he was preparing to retire from marketing and become a paramedic. Was I still interested?

Um, heck yeah?

The 2008 Interview: Guerrilla Marketing on the Web

This is the conversation we had in 2008. Don’t be fooled by its age – Mark gives a ton of great tips on guerrilla marketing for small business owners that still apply today.

Below you’ll find audio of our interview and a PDF of the transcript so you can print it out and highlight the best parts, like I did.  (Ignore the defunct web address mentioned in the podcast; the real file is below.)

Check back next week for part two, and a peek at Mark’s life now. You can also find him on his blog, Eaten By Tigers, or learn more about his marketing services at Clickfluence.com.

Download the MP3 (15:59 min, 14.6 MB)

Click the image at left to read the transcript in a new window, or download by right-clicking the image and choosing “Save to Computer.”

]]> http://www.onewomanmarketing.com/guerrilla-marketing-paramedic/feed 0 Most small business owners view marketing as a necessary evil. They’d rather be doing almost anything else. I believe marketing doesn’t have to suck. But what if you decide that marketing really isn’t for you? An old friend recently raised that question. Introducing Mark Eckenrode Mark Eckenrode is the ultimate career renegade. We met in 2007 during Jeff Walker’s Product Launch Formula class. I was a beginning copywriter; he was a certified guerrilla marketer. Mark quickly became a mentor to me. He helped me to become a better marketer, raise my prices, and build a business that I love. That’s because Mark is one of those rare guys who approaches marketing with passion, creativity and the courage to break the mold. A guy who is, in his words, “powered by punk rock, Pepsi and the belief that one person can make a difference.” Then Mark gave up marketing for a two-month hike around Thailand. (Think Eat, Pray, Love but with more testosterone and poisonous snakes.) Marketing: Then and Now While digging through some old files, I recently found a phone interview I did with Mark back in 2008. I was hoping to learn more about his business and his marketing philosophy. ‘What a great resource for the One Woman Marketing blog,’ I thought. Since the interview was so old, I emailed Mark to see if he was interested in doing a followup. Sure, he wrote back, but it might be odd. After his experience in Thailand, he was preparing to retire from marketing and become a paramedic. Was I still interested? Um, heck yeah? The 2008 Interview: Guerrilla Marketing on the Web This is the conversation we had in 2008. Don’t be fooled by its age – Mark gives a ton of great tips on guerrilla marketing for small business owners that still apply today. Below you’ll find audio of our interview and a PDF of the transcript so you can print it out and highlight the best parts, like I did.  (Ignore the defunct web address mentioned in the podcast; the real file is below.) Check back next week for part two, and a peek at Mark’s life now. You can also find him on his blog, Eaten By Tigers, or learn more about his marketing services at Clickfluence.com. Download the MP3 (15:59 min, 14.6 MB) Click the image at left to read the transcript in a new window, or download by right-clicking the image and choosing “Save to Computer.” Most small business owners view marketing as a necessary evil. They’d rather be doing almost anything else. I believe marketing doesn’t have to suck. But what if you decide that marketing really isn’t for you? An old friend recently raised [...] Kelly Watson, Mark Eckenrode 15:59 guerrilla marketing, guerrilla marketer, Mark Eckenrode, small business marketing clean http://www.onewomanmarketing.com/podcast-creativity-intuition http://www.onewomanmarketing.com/podcast-creativity-intuition#comments Tue, 15 Dec 2009 13:00:28 +0000 Kelly Watson http://www.onewomanmarketing.com/?p=3225 Today’s podcast features an interview with one of my favorite women in business, business coach Ana Ottman of Creatuitive Coaching.

Ana talks about quitting her day job to become a business coach and reveals why she works exclusively with women.We also dish about business plans—namely, does anyone actually look at those things once they’re written?

At the end of the call, Ana gives some specifics about the online class we’re offering next month, Spark! an e-course to ignite your small business.

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Ana is a fanatic about entrepreneurship, self-care, and creativity. She provides business consulting to daring and gutsy women business owners who are seeking to work less and make more. Her clients credit Ana with re-connecting them to their intuition, giving themselves permission to design lives that are non-typical, and developing strong personal brands that inspire.

You can connect with Ana at Creatuitive Coaching or on Twitter @anaottman.

Nancy Juetten can help. She appeared in episode 15 of the One Woman Marketing podcast to discuss do-it-yourself publicity.

Today Nancy’s back to offer some great tips on creating a compelling bio that reveals the real you.

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In episode 20, Say Goodbye To Boring Bios, you’ll discover the four S’s that make a really great biography and some common mistakes people make when writing their own. You can discover more about Nancy Juetten at her website, Main Street Media Savvy, or click the image below to check out her newest product, “Bye-Bye Boring Bio Action Guide.”

Disclosure: I’m using an affiliate link here. But if you enter my name, Kelly Watson, into the comments section of the purchase screen, you’ll also get Nancy’s “147 Powerful Tips To Profit From Free Publicity,” absolutely free.

In today’s podcast, I also discuss my own experiences launching my first product, the Small Business Blogging Blueprint. If you’ve ever created an information product or think you might in the future, you’ll definitely want to listen in.

On episode 19 of the One Woman Marketing Podcast, Lisa Sonora Beam explains how keeping a visual journal can help you solve even your toughest business problems.

Lisa is an artist and the author of “The Creative Entrepreneur,” a beautifully-illustrated book that takes a creative approach to business development. Lisa also offers online workshops for people who want to tackle business challenges in a group setting. Discover more about Lisa and read her blog at CreativeEntrepreneur.biz.

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I featured few photos from my own work with “The Creative Entrepreneur” on a previous blog post, “What To Do When Your Business (Or Your Life) Needs Fall Cleaning.” Check it out, or post links to your own exercises from the book in the comments section below.

This month, artist and creative entrepreneur Marisa Haedike joins me to chat about video marketing, online classes, and life as an artist online.

Marisa is the creator of “Creative Thursday,” a web site that encourages people to take one day a week to honor their creative sides. She’s also a blogger, podcaster and painter.

Get more information about Marisa’s class, “In The Fishbowl: Life As An Artist Online,” which just opened for registration and is filling up fast.

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I was also involved in another podcast this month called “Creatively Wired,” by my friends Anne Kirby and Max Phillips of Not Bad Design. (You may recall that Max was interviewed in episode 13, “Not Bad Graphic Design.”)

Max and Anne invited all of Lancaster County’s podcasters to join them for a discussion about technique. If you’ve ever thought about starting your own podcast, you’ll want to listen in. You’ll also get a behind-the-scenes look at the One Woman Marketing podcast, and how I work the magic behind the computer screen.

Gina was working as an interior decorator when she realized that she was not only counseling women on their choice of furnishings, she was also encouraging them to live their dreams.

As an experienced radio host, she soon decided to start her own online radio show where she could foster her grown-up girlfriend relationships and inspire people around the world.

In the 30-minute podcast, Gina and I talk about the negative connotations of the word ‘diva’ and the meaning behind the Diva Success Network’s unofficial motto, “Put on your big girl shoes and heel thyself, diva.” We also discuss how women are rebuilding the economy during the current recession.

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Discover more at Radio Sandy Springs … and don’t forget to tune in next month, August 15th, for an interview with artist and blogger Marisa Haedike of Creative Thursday.

Photo courtesy of apesara

Today’s podcast features author, coach and trainer Jane Woods of Changing People, who speaks about the changing economy, changing careers, and changing trends in marketing.

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Since this podcast deals with changes, I thought it would be an appropriate time to announce a change to the One Woman Marketing podcast. Starting now, the podcast will be released once a month, on the 15th.

With all the other projects I have in the works, I’ve found myself scrambling to complete a new podcast every two weeks and this change will allow me to create better content for listeners.

If you want to discover more about Jane Woods and her work, check her out on Twitter or subscribe to her free e-newsletter to receive her free PDF report, “10 Tips For Difficult Conversations.”

Sick of getting ignored by the media? Wish your press releases would get more results? Today’s podcast has all the information you need about do-it-yourself publicity.

Our featured guest, Nancy Juetten, is the owner of Main Street Media Savvy, an award-winning boutique public relations and communications agency based in Bellevue, Washington. She’s also an inspiring speaker and a newspaper columnist for the Puget Sound Business Journal.

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Enter To Win A Publici-Tea TO GO Gift Pack

In addition to sharing her expertise with podcast listeners, Nancy has agreed to give away one of her fabulous Publici-Tea TO GO Packages to a random commenter on the blog. (Retail value: $57.)

To enter, check out the Publici-Tea package on Nancy’s web site, then leave a comment on this blog post telling me what’s your favorite part of the package. I’ll announce a winner next Monday, June 8th.

Nancy is also giving away an e-book filled with 25 of her articles on getting free publicity to anyone who subscribes to the Media-Savvy-To-Go e-zine.

Other Podcast Resources

Other resources mentioned on  the podcast include:

•   Help A Reporter Out (HARO)

•   The Dos and Don’ts of Responding To HARO Leads

•   Press Release Grader

Check back June 15th for another podcast with more great marketing tips for women in business.

Edit: Congrats to Brandon Ralsten for winning this week’s giveaway! Thanks to everyone who entered. Check back soon for more opportunities to win!

Tired of trying to do everything at once? Wondering how other women in business seem to keep it all together? Today’s featured guest felt the same way—so she and her friend Michele Lisenbury Christensen set out to find some answers. What they discovered became the 12 Elements of Power.

Sara Harvey Yao forms one-half of Working With Power, an international consulting and training firm that helps people and organizations leverage the 12 Elements of Power. On the podcast, we discuss what those Elements are, and how they can help you create a marketing plan that truly works.

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“It’s about using the right tool for the job,” Sara says. “Marketing takes a lot of self-reliance to go out and say, this is what I offer. These are the results I can get for you. … But I think anybody—man or woman—can overuse self-reliance. They forget how to connect with other people … Any of these 12 Elements can be traced to things that are working and not working in people’s businesses, in their lives, and in their relationships.”

Discover more about Sara and Michele. Also don’t miss the copywriting board I mention on the podcast, and the Small Business Intelligence Summit. (Maybe I’ll see you there!)

Today’s podcast features an interview with Max Phillips of Not Bad Design. (That’s not a picture of him—he would probably want me to tell you that.) The question at hand: just what constitutes good design, anyway? And why is it so important?

During the interview, Max lists the most common mistakes in web design, and how you can avoid them. We also discuss our hatred of the new Pepsi logo, and why no redesign warrants a 50-page manifesto.

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I also introduce Nikki Matarasso as One Woman Marketing’s first regular contributor. A graphic designer and marketing coordinator for Blue Crane Design, Nikki will be writing monthly blog posts on marketing and graphic design.