Free Guide to Copywriting from the Heart (No Signup Necessary)
We’ve all read bad copywriting. The kind that tries to strong-arm you into making a purchase. The kind that makes one bogus promise after another. The kind that makes you feel dirty for having read it.
Good copywriting is much harder to spot, because it calls so little attention to itself. Rather, it pulls your attention to its subject matter, and sparks a desire that seems to grow organically.
The Problem with Copywriting
Many small business owners have become so turned off by bad marketing copy that they swing far in the other direction. They hesitate to write or speak anything positive about whatever they’re promoting, afraid it will be taken as hype. They avoid calls to action, fearing they’ll be construed as manipulation.
As a result, their written marketing materials come off as dry and boring. In trying to be inoffensive, these solopreneurs strip their marketing materials of anything that might arouse interest.
They forget that readers want to be interested. And as consumers, we want things to seem attractive and valuable and compelling. We just don’t want to be deceived.
Copywriting From The Heart
A few weeks ago, I gave a teleseminar at the YogaHub World Conference on “Copywriting From The Heart.” It was a huge hit, and I’m currently compiling the material into an ebook for release later this year.
I wanted to share some helpful tips now, so I created a free cheat sheet on “Copywriting From The Heart” to guide you through your next copywriting project.
OK, it’s actually four sheets — four pages of writing exercises and helpful info on:
• Telling your story
• Getting to know your audience
• Writing the rough draft
• The five fundamentals of good copywriting
• Additional resources
Open the PDF document by clicking “Copywriting From The Heart,” or save a copy to your computer by right-clicking the link and then choosing “Save As…”
Also, feel free to share this with your friends, colleagues or your own blog readers – just be sure to credit One Woman Marketing.
What do you struggle with writing copy? Or perhaps you avoid it altogether. Let me know in the comments section below.