Freelance Copywriting Services From Kelly Watson

Freelance Copywriting Services From Kelly Kautz

Freelance Copywriting For Small Business Owners

Copywriting

You may have the best web design in the world, but only your copywriting will determine whether people take action.

Will they make a purchase? Contact you for more information? Or will they hit the “back” button seconds after they arrive? It all depends on your copywriting.

What’s the Real Value of Copywriting?

Good copywriting doesn’t just “sound” good. It also:

•   Includes the keywords necessary for search engine traffic
•   Boosts sales by removing objections
•   Helps customers justify larger purchases
•   Raises the ROI of other online marketing efforts

With the money you’ve already invested in marketing your business, can you afford to bargain-shop for the most crucial part of your sales cycle? Or will you reap the traffic and sales that comes from professional copywriting?

Kelly Kautz is former journalist with six years of online marketing experience. She’s also experienced in SEO (search engine optimization) and the keywords your copywriting needs to generate search traffic.

Megan Ouellet “Kelly wrote many keyword-rich long tail articles that have helped us maintain a first-page Google ranking and drive leads to our web site. … She met all of our deadlines even after we doubled the amount of work we sent to her.”

—Megan Ouellet, Listrak Email Marketing

Web Site Copywriting, Before and After

Want proof? Check out the “before” and “after” versions of web site copywriting Kelly Kautz wrote for a children’s charity. Guess which version generated more donations?

BEFORE …

Welcome to Jessica’s story. Jessica has endured two bouts of heart failure, two transplants, and two types of cancer, one considered terminal. Her journey started at the age of seven. She went into heart failure, due to dilated cardiomyopathy, which weakens the heart muscles. Then, she fought to overcome liver cancer. There have been many complications and setbacks. And, it takes more effort for Jessica to live like a normal teenager.

AFTER …

Each day, 18-year-old Jessica Bojarski waits for the phone call that will change everything.

Unlike most teens, she’s not waiting to hear from a potential employer, or a college admissions department. Jessica is waiting to receive the donor heart that will save her young life.

This isn’t the first time Jessica has played the waiting game. She is one of the few people in the world approved for a third heart transplant.

Martha Kautz “Ms. Watson took a broad topic — breastfeeding — and helped me to create an engrossing state document that will inspire conversations across Pennsylvania. Ms. Watson whittled down research, added human interest and even offered tips on how to integrate the document with online resources and nationwide marketing efforts. Her work has been invaluable.”

—Martha Kautz, PA Department of Health

Get Your Copywriting in 5 Easy Steps

Step 1 is research. You fill out the copywriting order form (PDF opens in new window) and attach any relevant information. Kelly Watson will then call you to discuss the project and provide a price quote.

Step 2 is acceptance. You sign the contract that specifies project details and pay 50% of the agreed-upon price.

Step 3 is writing. This takes anywhere from five to 10 days, depending on the size of the project.

Step 4 is critique. You review the copywriting draft by an agreed-upon deadline and make changes as you see fit. You can request these changes by e-mail or review them by phone.

Step 5 is project completion. Kelly rewrites the copy if necessary, proofreads it, and turns it over to you for final approval.

Start reaping the benefits of great copywriting services today. Start today by filling out the copywriting order form (PDF opens in new window) or contacting Kelly Kautz.

Francesca Donner “Much needed, excellent content. We’d be delighted to have more from you in the future.”