Releasing the Grip: Yep, Itʼs Okay to Change Your Marketing Message
Kate Swoboda is a Life Coach, speaker, and author of The Coaching Blueprint. She helps clients to lead unconventional and revolutionary lives through practicing courage.
Businesses grow and evolve. So do most solopreneurs. Not only is this okay, it may actually be beneficial to shift your branding and marketing strategy from time to time.
When I was interviewing Tara Sophia Mohr, she and I were laughing together when she shared that when people would ask how her business was going, sheʼd say: “The best thing about my business is that Iʼm no longer in the first year!”
When I was interviewing Jennifer Lee, she shared with me that sheʼd been coaching for more than six years, and had originally started under a different name than the name she uses now, and that in essence? She re-branded herself.
When I interviewed Jamie Ridler, she shared that in the beginning stages of her business, she worked with a brand specialist, and nowhere in their meeting was the word “creativity.” It was a learning process for her to discover that she was best aligned with creativity coaching.
These are just a few examples. Nearly every single person Iʼve spoken about business development shared that they originally started out under a different name with different branding (I started out under the name Heal Grow Create).
This is an invitation to relax into the journey of whatever it is that you are creating in your business. Itʼs such a common experience to hear new and emerging entrepreneurs share that they feel such pressure to get all of their branding straight, to establish a firm niche, to have a solid marketing strategy.
The truth? You can have all of those things and have great success and still decide to change your mind later. Most of the people Iʼve spoken with have.
This is a great big permission slip. You can stop worrying about getting every detail correct, and instead start being open to what resonates for you. What excites you? What interests you? What do you notice appealing to you when you coach some clients, as opposed to when you coach others?
Be pro-active: Take a moment to actually think about these questions, or write them down and write more about your answers.
However you answer these questions will inform the type of work you do in a very real way – even if you donʼt realize it at first.
One of the beautiful things about being an entrepreneur is that everything youʼre doing to work on you is also your training ground to expand and become an even bigger presence for the people youʼre target market. When you take the time to walk the path of getting more aligned with who you are, even in a marketplace/world thatʼs saying “be like me!”, youʼre in a better place to be of service to your clients.
I have two other questions for you that are important to contemplate if youʼre feeling some stress coming up:
Where might you practice ease in your business, today? And what might that give you?
(P.S. One thing I know itʼs given me and others? An expansion of opportunities. Thereʼs something about releasing the grip that opens up the flow.)