Discover social media strategies for Facebook, Twitter, LinkedIn and more.
About a month ago, I decided to put Google+ to the test. I’d been hearing tons of mixed messages about the platform, ranging from “Google+ is a ghost town!” to “Google+ is the best thing that ever happened to online marketing!”
I signed up for Google+ with a healthy dose of skepticism. Well, I didn’t really sign up. Google automatically signs up its Gmail members for Google+, so I already had a profile. I just didn’t have a pretty-looking page.
I figured I’d spruce my profile up with a custom header, then post something to Google+ once a day. After thirty days, I hoped to have a sense of whether it was worth the time I’d invested. Continue reading →
My husband and I were discussing Google+ last night.
Him: “Why did you add me on Google? It sent me some weird alert.”
Me: “I’m testing it out for work. Your name came up as a suggested contact.”
Him: “Well, I deleted you.”
I can’t say I blame him. He automatically joined Google+ when he switched from Hotmail to Gmail, but he’s never been a social media maven. The man doesn’t even have a Facebook account. Continue reading →
Juggling multiple social media accounts? Want to schedule posts in advance? Hootsuite can help.
I started using Hootsuite last month to manage a client’s social media marketing campaign. Before choosing the program, I researched alternatives such as CoTweet and TweetDeck.
While I don’t have side-by-side comparison to share, HootSuite’s customizable dashboard and pricing structure ultimately won me over.
HootSuite also came highly recommended. I spoke with social media expert Amy Porterfield at Content Marketing World, and she assured me I was making the right choice. After that, I had nothing left to do but dive in.
The Hootsuite platform is web-based, which means you can access your account anywhere there’s a wi-fi connection. (You can also download a mobile Hootsuite app.) Continue reading →
In response to reader requests, I created a Facebook page for One Woman Marketing.
Why so late in the game?
Until now, I’ve been inviting readers to connect with me on my personal Facebook page. Marketing has been such a big part of life, there was never much delineation between “personal” and “professional.”
With a baby on the way, that’s starting to change.
It has nothing to do with privacy. But I’m sure plenty of readers won’t care about ultrasound photos. Similarly, I’m sure many of my friends and relatives couldn’t care less about content strategy and SEO. (It’s OK. I’m not offended.)
So if you’re interested in blog posts, marketing strategy and tips, please visit One Woman Marketing’s new Facebook page, give it a “Like,” and spread the word. (Seriously. I need you. As I type this, I have 14 fans.)
What kinds of stuff do you want to see on One Woman Marketing’s Facebook page? Let me know in the comments section below!
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