It’s been a few weeks now since Google made its Penguin update, and by now, we’re getting a good idea of the implications. It looks as though Google is hoping to make the internet a spam-free environment by getting stricter in enforcing their SEO guidelines, which states that pages should primarily be made for users and not for search engines.
This new algorithm essentially deals with websites or blogs which indulged in excessive link building with no regard for quality, keyword stuffing and publishing lots of meaningless content just for the sake of traffic. These techniques aren’t likely to work anymore.
If your traffic fell because of Google’s Penguin update, you can repair the damage. Here’s what to do (and what not to do) to get your rankings back on track.
DO invest in content.
Whether your client provides more copy, you hire a full-time copywriter or you write the content yourself, content makes a big difference in search rankings. The more natural sounding the text, the better. If you create content that’s actually useful, this information will stand the test of time, and will provide a good quality link. Continue reading
Confession: I have purposely inserted misspellings into my own writing.
I have rejected really good headlines and great lead sentences for mediocre ones that start with a keyword or phrase.
I have stifled the urge to delete redundancies. I’ve even added redundancies to get one more keyword into my writing.
For a former journalist, this is painful to admit. But for an SEO copywriter, it’s all in a day’s work.
Read the rest of my guest blog post at SEOSage.org.