Marketing Podcast, Episode 11: SEO 101
In this episode, search engine optimizer Ashley Lichty of Lancaster, PA-based internet marketing company ProspectMX explains how women in business can use SEO to reach the top of the search engines.
Ashley and I discuss a number of SEO strategies for women in business such as link building, on-page keyword optimization, article marketing, and whether submitting your site to link directories really works or is just a waste of time.
In the podcast, she lists a number of tools that can help women in business generate keywords and research traffic. They include:
• Google’s Keyword Tool
• SEM Rush
• Compete
• Wordtracker
Tune in April 1, 2009 for another episode of the One Woman Marketing podcast with more tips on the feminine way to market your business and grow profits.
The Business Women’s Guide To Search Engine Optimization
This is a guest post by Ashley Lichty, an SEO copywriter for ProspectMX, a web marketing company that provides SEO services to companies of all sizes on a nationwide level.
Whenever I run into friends or family I haven’t seen in a while, they inevitably ask: “So what are you doing now?”
Answering “I’m an SEO” draws blank stares. Expanding on that by saying, “It means search engine optimization specialist,” only makes their eyes glaze.
Eventually I developed an explanation that made sense to both the internet-savvy and the hopelessly lost. Basically, SEO is doing things that help search engines know what your website is about so they can show it in their results pages for relevant search terms (or keywords).
To make it even less painful: SEO is how you make your website found on the web. Continue reading
A Starter Guide To Link Building For Web Marketing
The following is a guest post by Jonathan Bentz, a link builder for ProspectMX, a provider of internet marketing services located in my hometown of Lancaster, PA.
What Link Building Has To Do With SEO
If you’ve ever read an internet marketing blog or studied search engine optimization (SEO), you’re probably familiar with the importance of having links point to your site. Not only do links drive referral traffic, they also improve your site’s search engine ranking.
But how can you secure links to your site? The internet is a large place! While there are tons of websites out there, starting to link build and improve SEO can be a daunting task. Continue reading
