What’s It Like To Work as a Digital Marketing Director?
As a freelance writer of marketing materials, I often wondered what it would be like to do marketing full-time, say as a chief marketing officer or the creative director of an advertising agency.
What did women in those jobs know that I, as a solo entrepreneur, didn’t?
The following interview answered some of those questions. It’s a true career story as told to MarketingJobs.org and is one of many interviews with marketing professionals which include Internet Marketer and Marketing Communications Executive.
A Day in the Life
I currently work as the Director of Interactive Marketing for the local office of a major real estate company in the Philadelphia suburbs. I’ve worked in this position for the past five years, and actually started as an intern during my junior year of college. Continue reading
Market Yourself Like a Goddess: Marketing Advice and Inspiration From Goddess Leonie
Whenever I need an example of great marketing by a solo entrepreneur, I look to Goddess Leonie.
Why? Several reasons: Great graphics, great content and plenty of calls to action. Goddess Leonie proves that you don’t have to be a slimy salesperson to make a living online.
I recently asked Leonie to share her marketing secrets, and she kindly obliged. My questions are in bold italics, and her responses are below.
Has marketing always come easily to you, or were some aspects challenging?
Oh gosh no! It hasn’t always been easy for me at all. I made a really conscious decision a few years ago that I really needed to build my marketing and business muscles. I’d spent years building my art and spiritual muscles and they were seriously buff. But I needed some of them marketing muscles to actually create a profitable, abundant business around my gifts.
So it was very much a conscious effort for me to learn marketing and play with what worked for me. Continue reading
Inspired Marketer: Elise Blaha
Have you ever stumbled across a blog that made you want to cancel all your appointments, then spend the rest of the afternoon reading its posts from start to finish?
That’s how I felt when Elise Blaha popped up in the “Recommended Items” section of Google Reader yesterday. She’s not only a talented artist; but also a marketing-savvy solo entrepreneur.
Like many artists, Elise sells handmade books and art prints on Etsy. But unlike many artists, Elise has a ton of resources on what to do with these handmade books. Photos, videos, step-by-step instructions — even a dedicated Flickr group where customers can upload their own creations.
In other words, you’re not just buying a product. You’re buying membership into a community of like-minded creatives (and inspiration to boot!) Continue reading
Combining a Personal Brand With a Popular Blog: How Tara Gentile Does It
Tara Gentile and I connected a few years ago. Since then, I’ve watched her blog, Scoutie Girl, explode into one of the top online resources for passionate creatives.
I recently noticed Tara’s blog and personal site have undergone a redesign. Curious about the process, I asked her a few questions. She was kind enough to let me share her answers. My questions are in bold.
First, I LOVE the design, especially the icon you created for yourself. Did you create a brand strategy as a foundation for this new look, or did you just go with what felt right? (And is this your work, or someone else’s?)
Tara: Thanks! The change at Scoutie Girl is a part of a greater transition of my business as a whole.
As my business has grown, changed, and refocused, it was important for me to step away from Scoutie Girl as an identity for myself and allow it to live & breathe on its own as an identity for a movement. Continue reading
