Moxie House Owner Speaks About Lancaster’s Rose Logo

August31^st,2010 | Branding, Real Women In Business

The last blog post on Lancaster’s “authentic” rose logo has been generating lots of interest in my local community. While researching the blog post, I saw few comments from Moxie House, the design and marketing firm that has been pushed into the spotlight when it was falsely accused of copying the logo from another artist.

I assumed Moxie House wanted to stay away from the mud-slinging, but I was also interested to hear its side of the story. The fact that Moxie House is a boutique women-owned firm made me even more curious.

I called owner Deb Brandt, who agreed to speak with me. Read more »

Real Women in Business Talk About Real Marketing Campaigns

August8^th,2010 | Real Women In Business, Video

I found this video via Savor the Success, an online women’s business community I’m exploring. (I haven’t decided if I want to shell out $50 a month for a premium membership, but I’ll let you know if I do.)

Not only is Angela Jia Kim a super-smart marketer, she’s also descriptive about the process she went through to create this poster for a press event. The world needs more savvy women business owners talking openly about their marketing!

I look forward to watching more videos from Angela, and I hope hers will inspire you to create a video, article or blog post about your own marketing process. If you do, let me know and I’ll share it with the world!

Featured Woman in Business: Julie Sturgeon

August2^nd,2010 | General, Real Women In Business

Julie Sturgeon is the National Sales and Marketing Director for Knowledgewebb and an independent journalist with 20 years of professional writing experience in business and trade publications.

One Woman Marketing: Describe how you entered your current position.

Julie Sturgeon: The owner of WebbMedia Group, which owns Knowledgewebb, was looking for a marketing person on rather unusual terms for this industry: straight commission on new business the person brings in. She turned to several journalism organizations to put the word out, including Freelance Success where I’ve been a member for more than a decade. Read more »

A Video Marketing Debut: Making a Video to Promote The Book, “Sew Retro”

July28^th,2010 | Real Women In Business, Video

Editor’s note: I love the videos popping up on Amazon.com, so when friend and colleague Judi Ketteler mentioned that she created a video to promote her new book, I was curious about the process. She generously agreed to write a guest blog post about the experience.

For more information about Judi Ketteler, visit www.judiketteler.com or check out her book, Sew Retro.

I’m a total junkie for sewing books. I love looking through them for inspiration and ideas. I make good use of the library, however, and I’m pretty selective about what I’ll buy.

The Inspiration Behind the Video

I was browsing Amazon one night, when I came across Anna Maria Horner’s video for Handmade Beginnings: 24 Sewing Projects To Welcome Baby.  After watching it, I immediately fell in love with the book and everything about her: the adorable family, and the great projects for mamas and babies. Read more »