I’m always interested in the stories of real women in business, so I was delighted to read Susan Bulkeley Butler’s book, “Become the CEO of You, Inc.”
Susan was the first woman partner at Accenture, and retired as the Managing Partner of Accenture’s Office of the CEO. She’s also the founder and president of the SBB Institute for the Development of Women Leaders.
I asked Susan to share some of her best secrets for marketing and business success. My questions are in bold, and her answers are below.
What inspired you to write “Become the CEO of You, Inc.?”
As my career at Accenture was coming to a close, many of my friends thought I should write a book. What would I write about though? I hadn’t kept enough journals to write a biography, so I did the next best thing: I wrote about my career, which, in a way, is a biography.
As the author, I take on the role of a mentor, providing advice and counsel to all of my readers. I decided that I would share – with examples – what I’ve learned over the years. Become the CEO of You, Inc. is a guidebook for a successful career.
Can you describe the “Make It Happen” model, for readers who have never heard of it? Continue reading
Clara Freeman is a freelance writer and author of A Life Toward Authenticity: My Authentic Woman Story, a self help ebook to living an authentic lifestyle available for download from her personal development website.
I started my motivational site for women more than four years ago. My weekly posting schedule was geared toward encouraging women of a certain age to live happy and whole.
Ultimately, those posts began to take flight and soar into the minds of women of all ages and from every corner of the globe! Women in their 20s, 30s, and 40s began telling me how much they loved reading the posts and how my words of encouragement helped them come to terms with challenges in their own lives.
In August 2011, I published my first ebook, A Life Toward Authenticity – My Authentic Woman Story, as a continuation of my business brand. Using an ebook to tell my personal journey to living an authentic life caused women to trust and believe in my services. Continue reading
Caroline Baker is the owner of Mi-Bra, and blogs on GirlHabits.com. (She interviewed me back in 2010.) Now I’m returning the favor, and getting her insights on marketing and running a successful online business. My questions are in bold, and her answers are below.
Describe how you entered your current position.
Three years ago, I was an avid runner and dreamt up the mi-bra, an eco-friendly sports bra with a pocket for an iPod. Two years ago, I received my first shipment of mi-bras and created my website www.GirlHabits.com. Today, I’m about to place my second order of mi-bras and expand my line into a Yoga Mi-Bra and a Running Mi-Bra.
How did you get started with marketing? Was it challenging, or did it come naturally?
Marketing did not come naturally to me, so yes, it was a huge challenge. I don’t even think I had a plan when I first started, so cold-emailing was what I did.
I emailed stores that I thought would be interested in selling the mi-bra and that’s how I started getting a few samples out the door. I will admit that my emails were a bit generic and that was a mistake from the get-go. Continue reading
This video inspired the heck out of me. A cancer patient with time on her hands creates a thriving handmade scarf business. And the idea came from Pinterest.
You can read the whole story on CNN, or you can show entrepreneur Kelsey Trusty some love on Tussle’s Facebook page. Thanks to Gwen Moran for posting this on her Facebook page, where I could see it and share it with you.