Real Women In Business

Featured women in business dish about marketing and life

Cancer Patient Turns Entrepreneur After Finding Inspiration on Pinterest

This video inspired the heck out of me. A cancer patient with time on her hands creates a thriving handmade scarf business. And the idea came from Pinterest.

You can read the whole story on CNN, or you can show entrepreneur Kelsey Trusty some love on Tussle’s Facebook page. Thanks to Gwen Moran for posting this on her Facebook page, where I could see it and share it with you.

Q&A With Anna Hrachovec: Running A Successful Small Business Online

On Friday I featured knitter Anna Hrachovec of Mochimochi Land. I also asked her a few questions about how she markets her small business, and she graciously shared some of her secrets with me.

My questions are in bold, and her responses are below.

What are some of the steps you took to evolve your passion for knitting into an online business? 

Featured Woman in BusinessAnna: It really was a gradual process – my casual hobby turned into an avid hobby when I discovered knitting toys, and then once I started sharing photos online (using Flickr), I quickly found that other people wanted to knit my toys too, and that’s when I started thinking about making a small business out of it. Continue reading

Never Judge a Business Owner Until You’ve Walked a Mile in Her Boots

Elizabeth Anne

Elizabeth Anne LeGear is the creator of Purse n’ Boots and the owner of Elizabeth Anne Shoes. I asked her  how marketing helped her create a thriving business. My questions are in bold, and her answers are below. 

Describe how you entered your current position.

The journey to my current position has been really exciting. I started the Purse n’ Boots concept about four years ago. I used to lose purses, wallets and cell phones whenever I went out. Knee-high boots have always been a wardrobe staple of mine so I started keeping things in my boots. It worked OK until the bartender would give me change and I would dance so hard that my phone would jump out.

I looked everywhere to find a pair of boots with pockets. When my search came up empty I decided to make them myself. There was a lot of years of research, designing and patents that had to be done but now I get to enjoy the fun part – getting the boots on feet. Continue reading

How to Earn a Full-Time Income in Part-Time Hours

I met Gretchen Roberts on a freelance writers’ cruise back in 2009. She recently published an ebook titled “Full-Time Income in Part Time Hours.” I asked her a few questions about her job, and how marketing helps her earn a comfortable living. My questions are in bold, and her responses are below.

How did you get to where you are today, and what role did marketing play in helping you get there?

Featured Woman in BusinessGretchen Roberts: Marketing was almost solely responsible for helping me succeed in my business, because I had no contacts or “ins” in the magazine world. I had to start at the bottom and build my career, solo.

When I first started, all I did was market, market, market. Many writers get frustrated at this stage, because what they really want to do is write. But I liked the thrill of the chase enough to keep at it. My efforts began to slowly pay off, and soon I was turning work down and hearing from editors who had gotten my name from their colleagues. That’s a great place to be. Continue reading

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Kelly Kautz is one woman on a mission to show the world that marketing your small business doesn't have to suck.

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