This is a guest post by Dylan Mazeika, an online writer with a background in marketing and small business. He recommends if you are looking for a logo to check out the free logo design ideas at FreeLogoServices.com.
If your employees are the heart and soul of your business, then the logo is its face. The logo is what clients remember and potential customers look at first. A great logo will mirror a company’s creativeness and enthusiasm. A poor one will discourage prospects from becoming long term customers.
Here are five important reasons to have a professional logo design.
1. Logos Influence First Impressions.
Imagine you meet someone new, they greet you with a warm smile, and you can see by their expression they are genuinely happy to meet you. Now you meet someone else, except this person’s face is covered. You do not know the expression, their attractiveness, or how happy they are to see you. Continue reading
If you’re a regular One Woman Marketing reader, you may have noticed that the site experienced a redesign a few weeks ago. This is the third time I’ve redesigned this particular website, and I’ve helped many friends design or redesign blogs or websites of their own.
Here’s what I learned about website redesign over the years.
1. Don’t just hire a graphic designer. Make sure the person you hire understands web design, too. A graphic designer can make your site look pretty, but can she create clear navigation? Does she understand the limitations of code, and how to work around them? If she can’t, she probably can’t create a good site. Continue reading
Gone are the days when you can raise your market value simply by including a photo of some attractive white people. Stock photos, when used incorrectly, have come to signal inauthenticity. (We know those multicultural people don’t really work at your office.) But unless you’re a professional photographer, your image choices are limited. So what can you do?
In my years of blogging, I’ve uncovered a couple ways to use stock photos effectively. Here are my favorite tricks.
1. Crop at the eyes. By cropping photos of people at the eyes, you mask their identity while also encouraging viewers to interpret the picture however they choose – or even see themselves in the photo. It’s a trick that’s often used in book covers: Continue reading
I’ve been hard at work creating cover concepts for “Blogging For Business,” an e-book that will launch on October 1st. Which one is your favorite? Which one would you be most tempted to buy? Let me know by leaving a comment below!
PS: Yes, I know the iStockphoto symbol is on each cover. Because these are mock-ups, I’m waiting to buy the photos until I’ve chosen the final cover design.