Inspired Web Design: Adagio Teas
I’ve been writing web copy for an upscale confectionery brand this month. (Tough gig, I know.) And one thing has become clear: creating an e-commerce site for foodies takes work.
So many factors come into play: Appetite appeal. Product packaging. Pricing and nutrition information. Ratings and reviews.
How do you display all the relevant details – plus a convincing sales pitch – without cluttering the design?
Adagio Teas strikes a nice balance. I stumbled across the site during my research and fell in love with its intuitive navigation and its wide breadth of features.
Right from the homepage, I get a strong sense of the Adagio brand and what it has to offer. The tea icons make me want to brew a cup of my own. When you click on a different section, they’re replaced by new subcategories with clever little descriptors. Continue reading
Five Reasons to Have a Professional Logo Design
This is a guest post by Dylan Mazeika, an online writer with a background in marketing and small business. He recommends if you are looking for a logo to check out the free logo design ideas at FreeLogoServices.com.
If your employees are the heart and soul of your business, then the logo is its face. The logo is what clients remember and potential customers look at first. A great logo will mirror a company’s creativeness and enthusiasm. A poor one will discourage prospects from becoming long term customers.
Here are five important reasons to have a professional logo design.
1. Logos Influence First Impressions.
Imagine you meet someone new, they greet you with a warm smile, and you can see by their expression they are genuinely happy to meet you. Now you meet someone else, except this person’s face is covered. You do not know the expression, their attractiveness, or how happy they are to see you. Continue reading
Six Things I Learned When I Redesigned My Website
If you’re a regular One Woman Marketing reader, you may have noticed that the site experienced a redesign a few weeks ago. This is the third time I’ve redesigned this particular website, and I’ve helped many friends design or redesign blogs or websites of their own.
Here’s what I learned about website redesign over the years.
1. Don’t just hire a graphic designer. Make sure the person you hire understands web design, too. A graphic designer can make your site look pretty, but can she create clear navigation? Does she understand the limitations of code, and how to work around them? If she can’t, she probably can’t create a good site. Continue reading
Five Ways To Make Your Stock Photos Stand Out From The Crowd
Gone are the days when you can raise your market value simply by including a photo of some attractive white people. Stock photos, when used incorrectly, have come to signal inauthenticity. (We know those multicultural people don’t really work at your office.) But unless you’re a professional photographer, your image choices are limited. So what can you do?
In my years of blogging, I’ve uncovered a couple ways to use stock photos effectively. Here are my favorite tricks.
1. Crop at the eyes. By cropping photos of people at the eyes, you mask their identity while also encouraging viewers to interpret the picture however they choose – or even see themselves in the photo. It’s a trick that’s often used in book covers: Continue reading
