You Say Brandwashed Like It’s a Bad Thing: A Skeptic’s Look at Martin Lindstrom’s Latest Book
This Christmas, my mother-in-law gave me a copy of Martin Lindstrom’s book, Brandwashed, 
“I want to read it when you’re done.”
My family rarely shares my love of marketing books. And I loved Martin Lindstrom’s last book, Buyology: Truth and Lies About Why We Buy
And I did, at first. Lindstrom starts by describing a year-long challenge he undertook to avoid branded products. No McDonalds. No Gillette shaving cream. Even branded fruits like Adirondack tomatoes were out of the question. He called it “brand rehab.”
Not surprisingly, brand rehab failed. Brandwashed documents why.
The Skinny on Brandwashed
Like Buyology, Brandwashed is chock full of research on our relationship with brands, from social experiments to surveys to fMRI brain scans. But unlike Buyology, Brandwashed borders on sensationalist. Continue reading
How to Create Killer Marketing Leaflets
This guest blog post was supplied by Nick Green, managing director of Printed.com, suppliers of unbeatable quality, low cost and speedy digital leaflet printing. Accreditations include ISO 9001, ISO 14001 and Forestry Stewardship Council.
Business leaflets – simple, two-sided sheets of A5 or A4 folded into three sections – are ubiquitous nowadays. Chances are you’ve seen thousands of the things in the last year, papering the walls of the local library, carpeting your porch, cascading out of magazines.
Some of these leaflets are excellent, providing targeted and useful information that prompts readers to become customers. The majority of leaflets, unfortunately, are less successful.
The problem is that business leaflets are so easy to produce that it’s tempting to do so with comparatively little thought – which would be a mistake, because a well-designed leaflet can have an outstanding impact on your marketing. Continue reading
Three Last-Minute Email Marketing Tips for the Holiday Season
This is a guest post by Eliza Morgan who is a full time blogger. She specializes in writing about business credit cards. You can reach her at elizamorgan856 at gmail dot com.
The holidays are quickly approaching. While personally this means you’re running out of time to purchase gifts for family and friends, professionally this means you’re running out of time to launch your email marketing campaign(s). Experts say consumers rarely check their emails once they are on holiday break, and delivery of traditional mail typically experiences backups as well.
If you want to take advantage of the holiday shopping phenomena, below are some last-minute things you can do to maximize your email marketing efforts. Continue reading
3.2 Million Tiny Dots, One Cool Video
Watching an artist make more than a million tiny dots on a page sounds like an exercise in boredom. But thanks to good music, clever captions and interesting camera angles, this video is anything but boring.
While it’s not a typical example of marketing, it got me thinking. How else can artistic processes like these be featured in video? And how can that content be used to capture the imagination of potential customers?
A video like this could be a perfect marketing project for an artists and crafters who have unusual or visually interesting processes. All it takes is a Flip cam and a little innovation.
What’s inspiring YOU this week? Let me know in the comments section!
