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Stuff that didn’t fit anywhere else

Six Reasons Why Video is an Essential Online Marketing Tool

Guest PostThis is a guest post by Andy Havard. He’s a Marketing Executive at Skeleton Productions, a UK based Internet video production company.

Internet video is playing an increasingly important role in the marketing strategies of small businesses and solo entrepreneurs. Here are six reasons why Internet video is becoming an essential online marketing tool for small businesses in any niche:

1. Internet video is popular.

Internet video has become an everyday part of the web browsing experience for most online users. YuMe has documented the popularity of Internet video, concluding that in February 2011 49% of Internet users watched Internet video daily and for over 7 hours per person, per week (on average). Continue reading

Coming Up in 2010: Business Resources For Women, By Women

While spreading the word about the e-course Ana Ottman and I will offer at the end of this month, I got the chance to check in with women I’ve featured on One Woman Marketing¬† in the past and hear about their own 2010 plans. (It left me wondering, “Why don’t I do this more often?”)

The more women I connected with, the more obvious it became that a blog post was in order. So without further ado, here’s what’s been happening in the lives of other women in business.

Lynette Allen

Lynette AllenLynette Allen graciously offered a copy of her book, “Behind With The Laundry and Living Off Chocolate,” to one blog reader back in June 2009. Today she makes up one half of the UK’s boutique coaching partnership, which helps life and business coaches how to be more successful.

Lynette is also offering blog readers 20% off telecoaching sessions now through the end of January. Get more information at her Pink Skills blog. Continue reading