Six Bright Ideas for Building Customer Loyalty
This is a guest blog post by Anita Brady. An industry veteran, Anita is the president of 123Print.com, a leading provider of high quality customizable items like business cards, letterhead and other materials for small businesses and solo practitioners.
Any business owner will smile when a new customer walks in the door. The smart ones smile even bigger when the old customers arrive.
Apart from a few tourism-oriented ventures, few businesses can survive without repeat business from loyal customers. It’s these clients that trust us, spreading the word to others about quality products and service.
Maintaining a high standard of excellence is the first and foremost key to running a successful business, but plenty of simple “extra credit” ideas can sweeten the deal. Whether you’re a budding entrepreneur or a veteran business owner, these ideas will guarantee that your customers keep coming back. Continue reading
You ARE Marketing. Why Not Own It?
You’ve probably heard of Danielle LaPorte’s new book, The Fire Starter Sessions: A Soulful + Practical Guide to Creating Success on Your Own Terms. As I write this, The Fire Starter Sessions occupies three top-ten spots on Amazon’s bestseller lists, and is the subject of countless blog posts.
One blog post, by Jonathan Fields, starts with a quote from Danielle herself, presumably an explanation of her success:
“I decided to stop selling and start radiating.”
It sounds good. After all, who doesn’t want to radiate? But Danielle is one of the hardest working marketers I know. She has a blog. An email newsletter. A YouTube channel and a sexy new book trailer.
Maybe she doesn’t call this selling. And that’s fine. But it is marketing. Darn good marketing, actually. Continue reading
Four Creative Uses of QR Code Marketing
Guest blog post by Courtney. She works for an internet marketing company, WrightIMC, and owns a design company called CoCo Creative.
QR codes are everywhere now – those funny looking, black and white squares made up of smaller square shapes. You may have seen them outside of stores in the mall, on business cards, and even on coupons and wondered, “What is that?”
QR codes are being used in marketing in creative ways. If you hope to use QR codes for your business, this list outlines some great ideas.
Putting “Like” Button QR Codes on Your Products
Chances are, your customers “like” you on Facebook, and that’s great for marketing. The problem is, every brand has a Facebook like page, and you need to step it up to impress your customers over the competition. Continue reading
Five Signs It’s Time to Reevaluate Your Target Market
This is a guest post by Daniela Baker, a small business blogger with CreditDonkey.com where women entrepreneurs can compare small business credit card deals to find the right one for their business.
Defining a specific target market for your business can direct your marketing efforts and can even help you develop new products and services that really sell. But maybe you’ve already defined a target market and aren’t getting the results you think you should be getting.
A recent article on Inc.com lists several different ways to find your target market, including looking at the competition, checking out your current customer base, analyzing your products or services, and ensuring that your target market is as specific as possible.
But what if you already have a target market? Here are five signs that it’s time to reevaluate. Continue reading
