When You’re Talking About Quality, You Better Have Proof
If you’ve ever spent a night in a hotel, you probably remember how each glass was individually wrapped so you were assured your lips would be the first to cross its spotless surface. Why is that important?
These days, it’s not just enough to provide a quality service. You have to make that quality obvious if you want the competitive edge—much like the way housekeeping makes their presence obvious by folding the toilet paper and wrapping each glass.
Unfortunately, it’s not always easy. Continue reading
Strategic Branding for Women in Business
Guest post by Lori Baer, a freelance writer who crafts marketing and corporate communications copy as well as feature articles. Her work appears at www.lbaer.com along with free resources designed to help individuals boost their writing skills.
Running your own business, like jogging, is an individual sport. No one else laces the jogger’s sneakers and no one else carries their butt to the top of that hill.
Just the same, many women business owners have no marketing department to sell their services for them, and no new business development team working to take their business to the top. Marketing falls solely on the individual—a fact that should be empowering regardless of how steep the climb.
Marketing is all about promoting your brand, and in a one-woman operation the brand is you. By charting a clear course with strategic planning—like the big brand boys do—the individual freelancer’s ability to define and control their brand with precision affords a race advantage most large companies only theorize about in conference rooms. Continue reading
One Woman Marketing Podcast, Episode 3: Living Your Brand
One Woman Marketing’s third podcast features an interview with Kimberly Wilson, founder of Tranquil Space and author of “Hip Tranquil Chick.”
A brand is usually defined as a collection of images, ideas, feelings and experiences surrounding a certain product. But each woman in business has her OWN brand – even if she doesn’t realize it. That’s why it’s important to spend time thinking about your ideal brand: Brand YOU. Ask yourself: Continue reading
