Blogging
Advanced Blogging Strategies Stolen From the Pros’ Playbook
July26th,2010 | Blogging
A few months ago, my blog traffic started going down. I switched domains in March due to reasons beyond my control, so I had expected blog traffic to fall. But my numbers weren’t just falling – they were tanking faster than BP’s stock price.
Having been a blogger for going on two years now, this was frustrating to say the least. When were things going to get easier?
Looking for answers, I started studying the successful bloggers I knew. In doing so, I noticed that many of them used the same techniques … techniques that weren’t always common knowledge. So I created a list of advanced blogging strategies stolen from the pros’ playbook. Read more »
“Blogging For Business” Lecture and Upcoming Events
April19th,2010 | Blogging, Video
Last week I spoke about “Blogging For Business” at Harrisburg Area Community College’s series of talkabouts for women. We had a great discussion about how to start and maintain a successful blog. Here are a few video excerpts from that event, including tips on formatting your blog post and creating great blog post titles.
You’ll also hear my impression of a dial-up modem, because no blogging lecture is complete without one.
If you’re in the Lancaster, PA area and would like to hear me speak, check out these upcoming events:
Entrepreneurial Speaker Series: Social Media 101
Women’s Business Center at Community First Fund
30 W. Orange Street in Lancaster, PA
Friday, May 7th from 4:30–6 p.m.
Blogging For Nonprofits
Lancaster Duke Street Business Center
125 North Duke Street in Lancaster, PA
Thursday, May 13th from 3–4:30 p.m.
Panel Discussion on Social Media
Harrisburg Community College
Goodling Center on 2101 Pennsylvania Avenue, York PA
Thursday, May 20th from 1–4 p.m.
Women’s Natural Marketing Strengths
Harrisburg Area Community Campus
Goodling Center on 2101 Pennsylvania Avenue, York PA
Wednesday, June 23rd from 6–9 p.m.
Why Do Women Blog?
February11th,2010 | Blogging
One of my favorite bloggers and coauthor of The Soccer Mom Myth
Serendipitously, I was reading The Happiness Project
“My blog gave me a new identity, new skills, a new set of colleagues, and a way to connect with people who shared my interest. I’d expanded my vision of the kind of writer I could be. I had become a blogger.” (Read Rubin’s blog at The Happiness Project. )
Notice a theme? Blogging is powerful, not just from a marketing standpoint. If you’re interested in starting a blog, or have a blog but aren’t satisfied with its performance, be sure to check out my e-book, “The Small Business Blogging Blueprint.”
Why do you blog? Share your response in the comments section below.
Let Your Customers Tell You How To Succeed
October26th,2009 | Blogging, General
I grew up watching “Family Feud,” so perhaps it’s no wonder that surveys are one of my favorite marketing tools.
But what other method can generate such accurate information for so little time and money? If you can inspire your audience to answer the questions, there’s really no limit to the valuable data you can collect.
My Own Survey, And What I Learned
Two months ago, I enticed Womenwise Marketing readers to take a blogging survey by giving away 10 free advance copies of my upcoming e-book, “The Small Business Blogging Blueprint.” (I used SurveyMonkey.com, a free service.) The results not only helped me write the e-book itself, but generated several dozen new subscribers to the Womenwise Marketing e-newsletter.
I wanted to share some of the results not only because they’re a fascinating source of information, but because they may inspire you to create your own survey. Read more »
Kelly Watson is one woman on a mission to show the world that marketing your small business doesn't have to suck. 
