This is a guest post by Barbara Austin, the founder/chief design officer of Sweet Dreamz Design, and creator of the How to Choose the Right WordPress Theme for Your Website e-guide.
You’ve heard fellow business owners and techies alike rave about how great WordPress is. And you’re almost ready to jump on the WordPress bandwagon, except that you have no clue where to start or how to do this right.
Or maybe you’re already on board, but you got off to a rough start, and want to be sure you don’t run into any more problems.
Here are the top trouble areas you’ll want to steer clear of when you’re switching to WordPress. By avoiding these five blunders, you’ll have a much smoother transition to your new website, and save time and money in the process.
When Switching to WordPress, Avoid:
1. Getting stuck with a sorry web host.
Imagine the horrors of finding out that your new web host’s servers crash on a regular basis, or has terrible customer service. You’d be torn between switching to another host, or putting up with the bad service (at least until your prepaid hosting plan runs out). Continue reading
You have to be a little mad to run a business. Not just mad – you have to be a real character, bursting with idiosyncrasies forged by a steely determination. To dare to dream, to create something from nothing, to ignore the naysayers and persevere nonetheless; to embrace the chaos, the hardship, the exuberant highs and pitch-black lows.
Why is it, then, that people so full of personality and vitality, possessing a unique voice and vibrant energy turn into robots when communicating with their customers?
Furthermore, how exactly did I summon up the nerve to mention Jack Kerouac and business blogging in the same sentence? Continue reading
This is a guest post by Jayson Bagio, founder and director of SEOteky.com. He has been in SEO for 3 years and currently works as a consultant for Martin Lindstrom – international brand workshop leader, author and branding speaker.
Guest blog posting is one of the best ways to do brand outreach, establish your online presence and improve your SEO. There are four phases in guest posting:
- Identifying Link Opportunities
- Blogger Outreach
- Content Creation
- Relationship Building
1. Identifying Link Opportunities
One great way to identify link opportunities is to join online communities. From organizations and forums toYouTube channels and Linkedin groups, communities can help you connect with new venues and make in-roads with their owners. Join them, then start building your name and brand by being part of their conversations. Continue reading
This is a guest post by Catie Keeler. Catie is the primary researcher and writer for mortgagerates.info and her current focus for the site involves 15 year mortgage rates.
Creating compelling content is a great way to get traffic to your site. One of the best ways to create compelling content is to write about a controversy or to take a controversial stance on an issue.
When done poorly, however, delving into controversy can lead you to using tabloid-style tactics such as making exaggerated claims just for shock value or insinuating things that aren’t true just to get noticed.
There is a way to use controversy to pull in readers without having to use these kinds of tabloid-style tactics. Here’s how:
1. Deliver on Your Promises.
How many headlines have you seen like this: “Find out how AdSense might be killing your blog!” or “5 reasons you should stop using Twitter”? Then you read the article and find out the author is actually promoting AdSense and Twitter. Continue reading