An Award, and a Marketing Story From a “Silent Reader”
One Woman Marketing was just named a top blog for Women in Business in a contest sponsored by Online MBA. I’m delighted to be in the company of women such as Holly Buchanan, Michele Miller and the women of Lip-Sticking! (Click the image above for a full list of the winners.)
In other news, I recently received an email from Daisy Crum, a “silent reader” who decided to share her marketing story with me. I loved her perspective, so I asked if I could share it with other blog readers. She said yes, so here it is:
I just wanted to comment and state my opinion in regards to the small business groups who hate marketing… I love it and I love marketing because I actually care about the people I am marketing to.
This is a problem with marketing and sales alike. Most of the people (from my experience) who hold marketing/sales positions are just looking for the dollars.
I don’t have a degree in marketing or sales, but what I do have is common sense! It doesn’t take four years of college to understand that people want to be treated with respect and dignity. No one wants “in your face” tactics thrown at them. It’s quite simple, you have to care about the people you are serving and you absolutely must be able to talk to all people.
I was the director of client relations for a full-service flooring company. They were hesitant to let me spread my wings and it kept me from fully expanding their business. These small business owners don’t realize how very important it is to have someone like me on their team.
I took pride in making sure our clients were happy and I made sure that if changes needed made I would personally see to it that it happened. If these business owners dislike marketing so much them why are they so reluctant to hire a marketing rep?
I was able to bring two big time property management companies on board, simply by creating brochures and plotting out a route. I did some research to learn which apartment complexes would make the best prospects for us, traveled to each site with my “in-house” marketing materials and introduced myself. I asked up front questions, like what company currently serves you, and are you satisfied with their work.
I always ask who the decision makers are and I always make myself memorable. I will wear reds or hot pinks and make sure to throw my name out there more than once. Daisy is hard to forget!



