Win A Free Copy Of The Book “You Are What You Choose”

You Are What You Choose” explores the habits of the mind that determine how we make decisions—specifically:

•    Time
•    Risk
•    Altruism
•    Information
•    “me Too”
•    Stickiness

I loved reading about how these “traits” affected people’s behavior in odd and unexpected ways. (Did you know that Mac users are more likely to drink lite beer?) It was also interesting to test my own behavior and see where I fall into the different categories.

My only complaint: I would have liked more specific advice on how to use this information in my own marketing campaigns.

Win A Copy Of “You Are What You Choose”

You Are What You ChooseDon’t take my word for it—read the book yourself and see what you think. Enter to win a free copy by leaving a comment below, explaining which of the traits mentioned above MOST influences your behavior. (US only, please!)

If you’re really curious about where you rate, take the authors’ online quiz. Then come back here and leave a comment with your answer.

You can also get an extra entry by using the “Tweet this!” button below. (Be sure to leave a comment mentioning your Twitter username.) I’ll choose one winner at random on Monday, December 7th.

Edit: Random.org chose commenter #12, juau, as the winner of “You Are What You Choose.” The contest is now closed. Congrats to Judy, and thanks to everyone who entered!

28 Responses to Win A Free Copy Of The Book “You Are What You Choose”

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