Kelly Kautz
How to Get Your Blog Posts Read: The Five Triggers
Guest blog post by Andrianes Pinantoan. Andrianes is a staff writer for Open Colleges, an Australian education provider of TAFE courses.
Did you know that one new blog is created every second?
In the old days of journalism, there were few channels: newspapers, magazines and local newsletters. But when the internet hit the world in the 1990s, everyone and their grandmas started producing content for the world to read.
The emergence of online blogs is a boon in many ways, but it did being with it one major drawback: information overload. Coupled with an increasingly time-poor population, it’s no wonder that your blog is largely ignored – even if your content is undoubtedly engaging and useful.
So how do you break through the clutter and get your posts read? By paying attention to five triggers. Continue reading
What Batman Can Teach You About Great Copywriting
Princess Jones is the evil genius behind P.S. Jones Communications, a boutique communications firm that helps you speak to your audience in a language they understand. Photo courtesy kevin dooley.
Batman is my hero. He’s not a superhero. He’s just a rich guy with mad fighting skills, a bad ass car, and a drive to right wrongs. But that’s enough for me.
I look up the Dark Knight and I often model my life after his teachings. Batman has even helped me fine tune my copywriting skills.
There’s an art to writing great copy – the persuasive wording on marketing and communications materials. Copy is supposed to connect the dots between a problem or need for the reader and get him to walk through the door where the client’s product or service waits.
I have a lot of copywriting heroes but when I’m in a very tough spot, I put on my cape and think: “What would Batman do?” Continue reading
Five Signs It’s Time to Reevaluate Your Target Market
This is a guest post by Daniela Baker, a small business blogger with CreditDonkey.com where women entrepreneurs can compare small business credit card deals to find the right one for their business.
Defining a specific target market for your business can direct your marketing efforts and can even help you develop new products and services that really sell. But maybe you’ve already defined a target market and aren’t getting the results you think you should be getting.
A recent article on Inc.com lists several different ways to find your target market, including looking at the competition, checking out your current customer base, analyzing your products or services, and ensuring that your target market is as specific as possible.
But what if you already have a target market? Here are five signs that it’s time to reevaluate. Continue reading
Inspired Web Design: Adagio Teas
I’ve been writing web copy for an upscale confectionery brand this month. (Tough gig, I know.) And one thing has become clear: creating an e-commerce site for foodies takes work.
So many factors come into play: Appetite appeal. Product packaging. Pricing and nutrition information. Ratings and reviews.
How do you display all the relevant details – plus a convincing sales pitch – without cluttering the design?
Adagio Teas strikes a nice balance. I stumbled across the site during my research and fell in love with its intuitive navigation and its wide breadth of features.
Right from the homepage, I get a strong sense of the Adagio brand and what it has to offer. The tea icons make me want to brew a cup of my own. When you click on a different section, they’re replaced by new subcategories with clever little descriptors. Continue reading
