How To Track Your Reputation With Google Alerts
You can’t control what people say about you online. But you can track your online reputation, thanks to Google Alerts. Simply type in your name or the name of your business, and Google Alerts will e-mail you whenever someone mentions it online.
I love using this tool not only to track my business reputation, but to create reciprocity. Whenever someone blogs about One Woman Marketing, I use the information from Google Alerts to surf over and leave a comment saying thanks for the mention. And if some scandal erupted, god forbid, Google Alerts would let me know exactly where to go to exert damage control.
Google Alerts can also tell you if your marketing efforts are working. If you’re building a buzz, you’ll be able to see exactly who you’re influencing and what they’re saying about you. Assuming the blog or web site has a comments section, you’ll even be able to add your two cents.
Best of all, creating a Google Alert takes about five seconds. Just type in the keyword or phrase, your e-mail, and how often you’d like to be contacted. It could be the best thing you’ve done for your business all day.
Do you use Google Alerts for reputation tracking? Got a good Google Alert story to share? Let me know by leaving a comment below.
9 Responses to How To Track Your Reputation With Google Alerts
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Google Alerts is a great tool and very simple to use. Just like you said, it’s a great way to find out what people are saying about you and allows you to have conversations with your customers.
For companies that may not have the time to monitor online conversations themselves, we are a buzz marketing company that monitors, measures, and engages in online conversations. This allows companies that build relationships with their customers, which is really the whole point.
Cari
Buzz.io
Thanks Cari — that sounds like a fun job!
Kelly
your blog came up in a google alert for me for the term buzz and then again for our name buzz.io so I had to come check it out. When I got here I saw that Cari (we work together) had already commented so I thought I would throw in my support.
At buzz.io we help companies manage the conversations that are happening online. A big part of that is monitoring buzz. We use a number of tools to do this google alerts is one. Another that has become a recent favorite of mine is a company called filtrbox http://www.filtrbox.com/ they do everything google alerts does but they also include social sites like twitter and friendfeed. They have a free account that will work for most people.
I hope that helps
thanks for another added resource to my forever enlightening journey of web entrepreneurship 101.
You’re welcome! Google Alerts is an amazing tool, and essential for staying on top of your game.
Similarly, I use Google Reader to keep up-to-date on recent research and blogosphere buzz. I’ll have to do a post on that next.
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