How To Track Your Reputation With Google Alerts
You can’t control what people say about you online. But you can track your online reputation, thanks to Google Alerts. Simply type in your name or the name of your business, and Google Alerts will e-mail you whenever someone mentions it online.
I love using this tool not only to track my business reputation, but to create reciprocity. Whenever someone blogs about One Woman Marketing, I use the information from Google Alerts to surf over and leave a comment saying thanks for the mention. And if some scandal erupted, god forbid, Google Alerts would let me know exactly where to go to exert damage control.
Google Alerts can also tell you if your marketing efforts are working. If you’re building a buzz, you’ll be able to see exactly who you’re influencing and what they’re saying about you. Assuming the blog or web site has a comments section, you’ll even be able to add your two cents.
Best of all, creating a Google Alert takes about five seconds. Just type in the keyword or phrase, your e-mail, and how often you’d like to be contacted. It could be the best thing you’ve done for your business all day.
Do you use Google Alerts for reputation tracking? Got a good Google Alert story to share? Let me know by leaving a comment below.