Marketing Savvy For Solo Entrepreneurs

You didn’t start your business so you could spend hours marketing. You started your business so you could do what you love. And when it comes to things you love, marketing probably ranks somewhere between paying your taxes and getting a root canal.

How I Learned to Love Marketing

Marketing your small business doesn’t have to suck. Take it from me. Ten years ago, I hated marketing too. As an introspective creative type, I thought promoting yourself meant selling out.

Then I started my own freelance writing business. I knew I’d have to market my writing services if I wanted to pay my bills.

I tried playing the role of the pushy salesman, but it made me feel sleazy. Being humble and self-effacing didn’t work either. It took years to find a happy medium.

Once I did, I discovered I loved marketing. It allows me to:

•   Be creative
•   Embrace my strengths
•   Meet new people

Marketing has also given me a new level of confidence by forcing me to recognize my own true worth.

YOU Can Love Marketing, Too

If you hate marketing, you’re not alone. Like me, you may be forcing yourself to embody that pushy salesman stereotype. Maybe you feel so uncomfortable with marketing that you avoid it altogether, and hurt your business in the process.

There’s a better way. Here you’ll find free resources about marketing that feels good and gets results. Check out some popular posts on the sidebar at right, or download One Woman Marketing podcasts and listen to interviews with other marketing experts and entrepreneurs.

What Makes Me So Special?

As a freelance journalist, I’ve written for Forbes.com, Target Marketing Magazine and countless other publications. As a copywriter, I’ve worked on marketing and advertising campaigns for Fortune 500 companies and national consumer product good brands.

I still take on the occasional freelance copywriting gig, but my full-time copywriting position at a Harrisburg marketing agency keeps me pretty busy these days. I always love hearing from readers, though, so feel free to get in touch!