September 2013 marks my five-year anniversary of blogging at One Woman Marketing. When I started, I was a freelance copywriter and marketing consultant trying to eke out a living. Now I’m a copywriter for JPL, where I work with global brands on a daily basis.
It’s been a crazy ride. And it’s been even crazier since the arrival of this little guy. I’m currently taking a step back from maintaining One Woman Marketing so that I can focus on my family, my day job, and my other interests. If you want to keep in touch, you’ll find occasional updates on my personal blog.
I’m still passionate about marketing, and will return to One Woman Marketing eventually. Right now, I’m not sure when that will be. But thank you so much for your support, whether you’re a first-time visitor or a long-time reader. You have made this endeavor so rewarding, and so worthwhile.
Content marketing has been consuming my work life lately.
Summer is usually a slow time, with clients on vacation. But this summer has been anything but slow. I spent the past few months buried under two large content marketing projects. The first involved a massive content audit; the other involved the planning and creation of 300+ new pages. Both gave me the opportunity to put the content marketing tools I’ve been studying to the test.
Content marketing seems so intuitive when you read about it online. But putting it into practice can be anything but intuitive. Whether you’re working with a massive eCommerce platform or just juggling a few blog posts, you quickly find that that your work has a habit of growing exponentially every time you check an item off your to-do list.
(This is probably why Ian Lurie’s guide to creating a content strategy is 652 steps long.)
Just the term “content marketing” is deceptive. It doesn’t just describe a few product listings or a blog post, or even a combination of the two. It entails an entire communications strategy and all the moving pieces within — moving pieces that, if you do your job correctly, work together like a well-oiled machine.
Here’s what I learned about content marketing over the past few months, while I was busy oiling machines.
1. Learn Excel.
I know. I KNOW. Excel is ugly. It’s complicated. But it’s a powerful program that can help you organize tons of content with a single click, if you know how to use it correctly. During my first content audit, I struggled to perform the most basic tasks. Then a coworker waltzed in, set up a few functions within the spreadsheet, and saved me countless hours of work.
Coming away from that project, I still don’t know everything I should know about Excel. But I’ve made it a priority to learn.
From the video’s description: In March of 2013, Variable was commissioned by Edelman to produce four mini-documentary films along with the print advertisements for Pfizer’s cause-driven campaign; “Get Old”. The purpose of the campaign is to spread positive awareness on aging by showcasing stories that break the mold of the negative pre-conceived notions surrounding the topic.