A Hunter Shoots a Bear … and Sells Lots of Correction Tape
September 2nd, 2010 | Video
This YouTube video commercial for Tipp-Ex, “A Hunter Shoots a Bear,” is one of the best pieces of viral advertising I’ve seen since Old Spice dominated the web. After a short scene in which a bear attacks a campground, YouTube viewers can choose to let the hunter shoot the bear … or not.
The “A Hunter Shoots a Bear” video then takes a creative twist, letting viewers type in virtually any action they want. (I suggest “loves” or “kills” … you can figure out the adult versions on your own.)
Sure, “A Hunter Shoots a Bear” rips off Burger King’s Subservient Chicken. But the video is bound to inspire lots of brand interaction as people look for online distractions before the big holiday weekend. Read more »
Moxie House Owner Speaks About Lancaster’s Rose Logo
August 31st, 2010 | Branding, Real Women In Business
The last blog post on Lancaster’s “authentic” rose logo has been generating lots of interest in my local community. While researching the blog post, I saw few comments from Moxie House, the design and marketing firm that has been pushed into the spotlight when it was falsely accused of copying the logo from another artist.
I assumed Moxie House wanted to stay away from the mud-slinging, but I was also interested to hear its side of the story. The fact that Moxie House is a boutique women-owned firm made me even more curious.
I called owner Deb Brandt, who agreed to speak with me. Read more »
Lancaster City’s “Authentic” Logo Drama
August 31st, 2010 | Branding, General
Last Wednesday, Lancaster City Pennsylvania unveiled a new branding campaign with a square rose logo and the tagline “A City Authentic.” The work generated criticism on internet message boards for straying from more traditional marketing of the past (among other reasons.)
Then an anonymous YouTube video appeared showing the rose logo to be virtually identical to one used by artist Dard Hunter.
The YouTube video points the blame at Moxie House, a Lancaster, PA design firm that worked with the city on the new branding campaign. So far, Moxie House has remained quiet about the issue. Owner Deb Brandt told the Lancaster Intelligencer Journal that her company received the logo from the city, and did not check the design origin because she was told the city was seeking copyright for the image. Read more »
Copywriting Secrets From Mark Silver at Heart of Business
August 24th, 2010 | Copywriting
I’ve been a freelance web copywriter for over half a decade now, but one copywriting question still trips me up: how do you write a sales letter that’s not formulaic or full of hype?
Most people wrinkle their noses when they think of the long-form sales letters that dominate the internet, but that copywriting format has become a cliche for good reason: when done well, it works.
Then there are the thousands of long form sales letters that aren’t written well. (I’ve been responsible for at least one.)
Wondering how to be persuasive without being pushy, I asked one person whose sales letters I’ve always admired: Mark Silver of Heart of Business. Mark was kind enough to talk with me about his copywriting techniques and share what I learned with you. Read more »
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Kelly Watson is one woman on a mission to show the world that marketing your small business doesn't have to suck. 
