Should you Buy Twitter Followers? One Business Woman’s Story
Today’s guest post comes from Jacqueline Reed who is a marketing and writing freelancer. You can read more marketing articles on her website, jacquelinereed.com.
As a small business owner, I’m eager to get my name in front of prospective buyers. The more people I get in front of, the more business I can drum up.
To bring more readers to my website, I turned to Twitter. I began to tweet my blog headlines with links, asking for opinions on key questions. I also looked at profiles and followed the ones that interested me the most. Continue reading
How Marketing Can Save the Twinkie
When I heard that Hostess had gone bankrupt for the second time since 2004, my mind started spinning with possibility. I couldn’t remember the last time I’d seen a commercial, print advertisement or other promotion for Hostess Twinkies. Could marketing save the brand?
I wrote a blog post about it over at JPL, where I work as a copywriter. Check it out, and let me know what you think!
There’s Nothing Quite Like a Real Book: The Secret Life of Bookstores
Last Inspired Marketing Friday, I challenged you to document the creation of your products in a unique way. This week, I bring you a bookseller that uses merchandise to provide a kinetic feast for the eyes, while combating online competition.
As of this post, the video has been seen nearly 1,300,000 times — and I suspect it has increased foot traffic and sales. Heck, if I lived in Toronto, I’d definitely visit Type Books and make a purchase or two.
For another boost of inspiration, visit the store’s website to see how it integrated the video into its homepage design. It’s an immersive experience that will surely create lots of fans.
What’s been inspiring YOU this week? It doesn’t have to be a video — it could be an awesome sales letter, a clever squeeze page or even a blog post. Let me know in the comments section below.
Encourage New Generations of Women Entrepreneurs: Become a Role Model
Becky Canary-King is an account manager and press contact at Direct Incorporation, a company focused on providing a more economical and efficient alternative to using a law firm for common legal/entrepreneurial issues.
A recent study in the Journal of Economic Psychology posits that women have a lower preference for becoming self-employed.
Is it just that women are under-motivated? I don’t think so. Could it be a lack of role models for young female entrepreneurs? After all, women make up only 3% of CEOS on the Forbes list of 500 biggest companies.
Whatever the reason, you can help change this, by inspiring future generations of women to embrace the benefits of small business ownership. Here are four suggestions to get you started.
1. Share your story. During my Girls Scouts days, our troop was visited by a female sales manager, architect and local politician. Seeing women in a wider range of career than usually depicted on TV really broaden my ideas on who I could be when I grow up. Continue reading
