Today’s guest blogger, Ana Ottman is a copywriter and personal historian with a penchant for avocados. She lives in a small apartment at the top of a hill in Los Angeles.
Branding your online business is a process, just not a destination. At one point in the branding process, it’s common for business owners to mimic successful people in their field.
Image via WordsIGiveBy
We’ve all done it. Imitation is a form of flattery until we’re all imitating the same people and everyone starts to sound the same. When your idols are the same for thousands of other online business owners, your potential clients have no one to distinguish you from one person to the next.
Let’s change all that, shall we? Continue reading
This is a guest post by Michelle Ward, CPC, PCC and – most importantly! – The When I Grow Up Coach. Michelle has coached hundreds of creative people discover (and achieve!) the passionate career they think they can’t have, and she won’t rest until all creative types can see the possibility in making a grown-up living doing what they love. Her first book, The Declaration of You (co-written with the artist Jessica Swift and encouraging everyone to clarify their purpose and own their uniquity) will be published by North Light Craft Books in June 2013.
I’ve had it up to here, I tell ya! Up to HERE (yes, I am putting my hand way above my head, which without that visual you’d have no idea about where I am in the up-to-here scale) with “But I’m supposed to be doing X” and “So-and-so does Y so I need to, too” and “I know I should be doing Z, but…”.
It enrages me each and every time, so please don’t mind the enpassioned (that’s not a word, but I don’t care) lady as she steps on her soapbox to bring home the point that there is no right (or wrong!) when it comes to working on or in your creative business.
For every Rule, there’s at least (at least!) one exception. There’s totally more exceptions, but honestly, I worked on this post for something like 3 hours and I just can’t bring myself to find and link to any more people. You understand.
The Rule: “I’m interested in so many things the thought of just picking one makes me feel like I’m in jail – but I’m told I can’t have a successful business unless I do just that!” Continue reading
After we muster up the courage to follow our dreams and start moonlighting or freelancing on a full-time basis, it seems that we get timid when it comes to promoting ourselves.
Why is this? I think many creatives believe they don’t want to be too corporate by tooting their own horn, or think that doing so could make them seem arrogant. That mindset couldn’t be further from the truth, because the fact is that businesses have to promote themselves. Even those with one employee.
Getting out of your own way, or breaking free from these mindsets, can help you tackle the fear of self-promotion and get on to business.
1. Legitimize yourself.