This video from ABC1′s “The Checkout” pokes fun at gendered marketing. I love how it manages to be laugh-out-loud funny and educational at the same time. (It even includes sources!) Thanks to Susannah Conway for turning me onto this web series.
You can’t mention “Shark Tank” in my office without half a dozen people proclaiming their love for the TV show.
So when the show’s marketing team offered to send me a box of products featured on air, I jumped at the chance.
I cancelled my cable subscription a few months ago, so I rarely watch TV. But after hearing my coworkers singing its praises, I started streaming episodes of “Shark Tank.” And that’s how I discovered what all the fuss is about.
Shark Tank is a reality show that puts aspiring entrepreneurs in front of potential investors for the pitch of their lives. It’s a fun reminder of the innovation and passion behind so many small businesses – and the pitches themselves are a powerful demonstration of marketing at work.
The box, too, was a powerful demonstration of marketing: the lid, which attaches via an internal magnet, had shark teeth cut out of the side.
What’s Inside the Box